Gates are for livestock. 

 

That’s the take from our guest, Craig Coffey, Content Strategy and Marketing Manager at Eaton's residential division. With 20 years of experience at industrial giants like Parker Hannifin, Lincoln Electric, and Caterpillar, Craig joins the Industrial Marketing Collective to discuss the when, if, and how to gate content. 

 

The conversation explores why 

• Your "white paper" might be a brochure 

• How to create content that builds a real audience willing to engage with you 

• The challenge of getting sales alignment 

• And why the best answer to the gating question is often a qualified "it depends" 

 

Connect with Craig on LinkedIn