To persuade their audience, the ancient Greeks taught 3 essential elements known as Phronesis (Wisdom), Arete (virtue) and Eunoia (goodwill). Employing this is easier than you might think and well worth the practice. TriviumU: Timeless Training for Professional Communicators. Visit us at TriviumU.com.

To Persuade Their Audience, the Ancient Greeks Taught 3 Essential Elements

Ben Crosby is a professor of rhetoric and a communication skills consultant. He teaches courses in public speaking and presenting, argumentation and debate, technical and professional communication, persuasion and selling, and the history of rhetoric. His work is regularly published in his field’s top academic journals and conferences. He is also the author of Presentations as Performance: A Professional’s Guide to Better Speaking. In his free time, he spends time with his wife, Rebecca, their four kids, and their cat, Arza. He is an avid Utah Jazz fan.  <br/>

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Ben Crosby is a professor of rhetoric and a communication skills consultant. He teaches courses in public speaking and presenting, argumentation and debate, technical and professional communication, persuasion and selling, and the history of rhetoric. His work is regularly published in his field’s top academic journals and conferences. He is also the author of Presentations as Performance: A Professional’s Guide to Better Speaking. In his free time, he spends time with his wife, Rebecca, their four kids, and their cat, Arza. He is an avid Utah Jazz fan.

Ben Crosby is a professor of rhetoric and a communication skills consultant. He teaches courses in public speaking and presenting, argumentation and debate, technical and professional communication, persuasion and selling, and the history of rhetoric. His work is regularly published in his field’s top academic journals and conferences. He is also the author of Presentations as Performance: A Professional’s Guide to Better Speaking. In his free time, he spends time with his wife, Rebecca, their four kids, and their cat, Arza. He is an avid Utah Jazz fan.  <br>

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To Persuade Their Audience, the Ancient Greeks Taught 3 Essential Elements

To Persuade Their Audience, the Ancient Greeks Taught 3 Essential Elements

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