Lessons Learned in Marketing

To rebrand or not to rebrand with Megan Matthews


Listen Later

Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand: It Ain't the Logo. 
Instinct Brand Equity spreads the maxim that the only word synonymous with Brand is Culture.
Megan has a PR and integrated communications background working across the...
...more
View all episodesView all episodes
Download on the App Store

Lessons Learned in MarketingBy Phoenix Group