Is selling supplements really a good way to increase your gym’s revenue?

You’ve probably had a couple of people push you to add supplements as part of your product offering, promising they’ll make you tons of dollars.

Whether their promise is true or not is what I’m going to get into today. At the end of the day, choosing to sell supplements is a decision you need to make based on certain criteria. 

Don’t jump into the supplements bandwagon just yet until you tune in to this.

 

Episode Highlights:

Introduction [00:00]

It all depends on your business model and types of clients [00:58]

Ask yourself why you want to sell supplements [02:30]

It’s hard to compete with big gyms [07:10]

Four basic models for bringing in supplements [12:28]

Selling supplements to increase revenue [13:18]

Selling supplements to support client care [17:47]

Selling supplements to a higher-end clientele [20:21]

Selling supplements to high-performance athletes [22:38]

Look at your clients and follow the 80/20 rule [25:36]

 

Resources:

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

 

Connect with Me:

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