Simplified Fitness Business

Changing or “pivoting” can be an important step for your fitness business to grow and thrive in a dynamic industry. However, pivoting, if done wrongly, can spell disaster for you and everything you’ve built.

So, how do you figure out if it's better to stay in your lane or shift gears?

In today’s episode I’ll be sharing with you my super simple decision-making process and worksheet to help you rationally decide if pivoting is the smartest choice for you. And I’ll show you how I apply this same process to one of the most popular pivot trends in the fitness biz.

Remember, it’s all about working smart –pivot or no pivot.

 

Episode Highlights:

Introduction [00:00]

Is going online the best for your business? [01:51]

Why you should crunch numbers before pivoting [05:50]

The Pivot Decision-Making Process [07:01]

How to find your niche and understanding your “why” [08:28]

Setting goals can help you choose your high-value services [09:46]

How to maximize your staff and clients [11:17]

Compare your running costs against different scenarios to increase profits [13:55]

Apply the pivot process to know if you should go online [15:33]

Decide if pivoting aligns with your “why” [16:54]

Resources:

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

 

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

Creating awareness for your fitness business is important. But posting on every social media platform takes away too much of your time with very little return.

It’s similar to swiping right on every single match on Tinder. 

So rather than getting into EVERY single social media platform out there, learn to focus your energy.

Today’s episode is about answering the question, “Are you too social?” There are ways to capitalize on social media while spending only a minimal amount of time. Make sure you watch this episode because I’ll be going through how niching down made our social media marketing more efficient for our business.

Stop throwing more money into social

 

Episode Highlights:

Introduction [00:00]

Are you doing too much on social media? [00:58]

Why you need to choose the right platform [05:54]

Being in ALL social media is not better  [08:50]

The two areas you should niche down [10:28]

Differentiating the biggest platforms [15:38]

Social media isn’t for selling but for triggering conversations [18:43]

To be successful, provide content with value [21:55]

Being good at every social media means you’ll be GREAT at none [23:19]

 

Resources:

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

 

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

Running seems to be the default workout trainers recommend to their clients. And to be honest, it’s not the best option for losing weight or getting fitter. 

If you find your clients are struggling to achieve their fitness goals through running, or if they’re just tired of forcing themselves to keep putting one foot in front of the other, then this episode is for you.

I’m going to be talking about why you shouldn’t be making your clients run, what’s really key to achieving the fitness goals of your clients, and how your decisions affect not just your client but your business. 

Find out whether running is the best approach for your client and if you should be recommending it to everyone. 

 

Episode Highlights:

Introduction [00:00]

Is running for everyone? [00:42]

Why can running be harmful to clients? [06:08]

The basics of weight loss [07:59]

The most important factor for losing weight [09:23]

What you need to do to get better results & encourage clients to stay [11:35]

If not running, then what? [16:15]

The role of the trainer as an authority [18:34]

Why you need to find out the REAL fitness goals of the client [21:39]

 

Resources:

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

Is selling supplements really a good way to increase your gym’s revenue?

You’ve probably had a couple of people push you to add supplements as part of your product offering, promising they’ll make you tons of dollars.

Whether their promise is true or not is what I’m going to get into today. At the end of the day, choosing to sell supplements is a decision you need to make based on certain criteria. 

Don’t jump into the supplements bandwagon just yet until you tune in to this.

 

Episode Highlights:

Introduction [00:00]

It all depends on your business model and types of clients [00:58]

Ask yourself why you want to sell supplements [02:30]

It’s hard to compete with big gyms [07:10]

Four basic models for bringing in supplements [12:28]

Selling supplements to increase revenue [13:18]

Selling supplements to support client care [17:47]

Selling supplements to a higher-end clientele [20:21]

Selling supplements to high-performance athletes [22:38]

Look at your clients and follow the 80/20 rule [25:36]

 

Resources:

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

 

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

Firing someone is like breaking up with your girlfriend or boyfriend. It feels terrible doing it, but you cannot NOT end the relationship

If you’re trying to scale your fitness business, you can’t afford to settle with having the ‘bad hires’ - the ones who just aren’t a fit to your culture and are likely hurting your business. 

So in today’s episode, I’m going to talk you through how to fire someone. But before that, you also need to look at your hiring process because if your hiring process is good, you can avoid hiring a toxic staff member.

Firing someone really sucks, but sometimes you need to do it. Tune in to get tips that’ll help you get through this.

 

Episode Highlights:

Introduction [00:00]

Firing someone is terrifying but necessary [00:50]

Hire SLOW, Fire FAST [02:15]

The key is to split the interview process into TWO [03:30]

Always start with a good job ad [04:21]

Hire the person the fits your culture [05:07]

Make them work for it [06:46]

Sell the benefits of working for you [08:52]

What to do when you hire the wrong person [14:14]

You have to have logical reasons to fire [17:06]

Doing the firing [18:31]

Don’t take shortcuts in the hiring process [28:17]

 

Resources:

Download our Termination Process (https://simplifiedfitnessbusiness.com/resources/)

Download the Firing Script (https://simplifiedfitnessbusiness.com/resources/)

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

 

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

You’ve probably had that one toxic employee who gave you such a headache.

That one staff member who wouldn’t follow procedures, wouldn’t listen to you and was altogether such a pain - a cancer even to your business.

It makes me so mad, so frustrated just thinking about it. Well, in this episode of Simplified Fitness Business, I’m going to share my own experience of dealing with a toxic hire, how I finally got rid of him, and what you can do to prevent something similar from happening to you.

Your business’ growth is at stake if you don’t hire the right people, so make sure you tune in now.

 

Episode Highlights:

Introduction [00:00]

They may tick all the boxes, but what does your gut say?  [00:27]

Why do we end up with bad hires?  [04:22]

Culture is everything [06:05]

How you deal with staff based on the Culture Fit Matrix [08:26]

Handling the worst kind: High skill set, but poor culture fit [10:29]

People will say anything to get a job [12:11]

Advertise for the type of person you want and not the role [13:17]

Why Zoom interviews are better than face-to-face interviews [14:43]

Hire the skill set you’re trying to fill [16:34]

Do you need to hire someone you like? [18:18]

Hiring in a rush or out of desperation is bad [20:00]

Recap of the things you need to hire the right person [22:24]

Resources:

Download my Culture Fit Matrix (https://simplifiedfitnessbusiness.com/resources/)

Copy of our latest Job Ads (https://simplifiedfitnessbusiness.com/resources/)

 

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

Short-term success only lasts for a few months. If you want to see your fitness business grow, you’ll need to put in strategic plans that ensure its long-term success.

But those plans don’t have to be complicated. In today’s episode of Simplified Fitness Business, I’m going to go over the key fundamentals that helped my business grow from 1-2 staff members to 15 full-time staff and tremendous growth year after year.

Still unsure how you can grow and scale your fitness business? Then tune in here.

 

Episode Highlights:

Introduction [00:00]

What’s the point of having a long-term strategy?  [00:53]

How going through a hedge maze pushed me to find help for my business [01:34]

The big difference between asking for advice vs. asking for HELP [04:59]

Learning is great, but make sure you DO the work [07:51]

No matter how you hate accounting, KNOW these numbers [10:59]

Why you need to make profit a habit & pay yourself [16:45]

The reason I got my best ideas while driving or taking a shower [21:45]

Recap of the 5 things crucial to my success [26:57]

 

Resources:

Fix This Next by Mike Michalowicz (https://www.amazon.com/Fix-This-Next-Change-Business/dp/0593084411)

If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

Connect with Me:

Subscribe on YouTube: https://bit.ly/3hyqh7v

Simplified Fitness Business on Facebook: https://bit.ly/3wxbjD5

See omnystudio.com/listener for privacy information.

The fitness industry is tough. There’s a ton of competition out there that being able to stand out is what could make or break your business.

In this first episode of Simplified Fitness Business, I’m going to share the 4 ways you can make sure that your fitness business not only stands out but also represents who you really are.

Make sure that you stand out, attract the right people, and your clients know who you are by tuning in to this.

 

Episode Highlights:

Introduction [00:00]

Why you need to find the RIGHT fitness business program for you [00:34]

What I hated about the business programs out there [01:58]

YOU have to be the core of your fitness business [03:11]

The 4 key elements that make your business YOU [03:53]

Know who are the people you want to help [03:59]

Learn how to adapt FAST [07:13]

Stop following the crowd, STAND OUT [10:58]

Be unapologetically YOU [12:59]

To stand out, always be YOU [17:09]

 

Resources: If you want to join a Fitness Business community of like-minded entrepreneurs who, at its core, want to help people and as well, get tips and strategies on growing your business, then join my Facebook Group: https://www.facebook.com/groups/1217416525373009

 

About the Host:

Ben Channon is the Owner and Director of BFITT Allied Health and Private Training. We are the first ‘Not A Gym’ personal training studio in Townsville, Queensland. Our services include personal training, personal service, and group fitness classes. We specialise in simplifying the health and fitness industry so that everyone can live the life they want, without all the complexity and confusion. 

Outside of hiring a coach or hiring a team, I’ve put systems in place and made consistent changes that allowed my business to grow.

 

Connect with Me:

Subscribe on YouTube

Simplified Fitness Business on Facebook

See omnystudio.com/listener for privacy information.