To Your Heart's Content

"I need to give my team the time to fail internally"Anushka Sani is the founder of Thought Over Design, one of India's brightest design agencies, who've done work for a whole host of young growing brands. She is also a keen design thinker and speaker. She joined us to talk about how design is no longer superficial, on the balance between concept and orchestration and why she doesn't want her studio to have its own 'house style'. Of course, we veer and talk about what good design even is - even if it's not classically aesthetic. We speak about working with various kinds of clients - something that her days as a scuba divemaster prepped her for well, her personal projects, and fitness.An excellent chat with someone who thinks deeply about how design impacts business.Anushka on Instagram: https://www.instagram.com/anushkasaniHer Creative Mornings talk: https://www.youtube.com/watch?v=sBzXtKxqGCAHer studio, Thought Over Design: https://thoughtoverdesign.com/TO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00 - 02:05 Introduction02:05 - 11:40 Anushka's experience as a scuba diving instructor11:40: - 24:00 Design - what's changed?24:10: - 33:35 On the balance between concept & orchestration33:36: - 42:20 What is good design, anyway?42:21:- 55:35 The business & operations of design55:36 - 1:10:35 The creative process1:10:36 -1:24:40 The joy of personal projects1:24:41-1:40:51 The various graphs of Anushka's life

Band frontman. Marketer. Sauce maker. Perfect TYHC guest!Sidharth Raveendran is the vocalist of Mumbai-based post-hardcore band Pacifist, and Hindi comedy rock band Tadpatri Talkies. His energetic stage presence and banter are central to both outfits.But Sid has several other facets to him - he thinks thoughtfully about content and creation. In this chat we get into several of those - especially from his perspective of being an entertainer. We speak about how all performances are world-building to some degree, the constant tug between art and money, and of course, on authenticity. We hope you enjoy this chat.His Instagram: https://www.instagram.com/sidharthravesHis band: https://www.instagram.com/pacifist.indiaHis LinkedIn: https://www.linkedin.com/in/sidharth-raveendran-187753100TO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/Segments:00:00:00 Introduction00:02:16 On a stunt he and his band pulled once00:03:30 Having fun vs polish when faced with a camera00:06:50 On being an entertainer and switching modes00:15:25 Performances are world-building00:24:17 On musicians needing to be marketers too00:30:15 On the sliding scale of art v money00:39:42 Advice to musicians00:43:00 Advice from an "IP specialist"00:46:50 On authenticity

Praveen, or PGK to everyone, speaks about building a business with journalism at its core - a fundamentally different framing from saying "journalism is a service".The Ken is a unique publication. In 2016, it tried the audacious move of publishing one long-form business piece a day, completely subscriber-funded. Close to a decade later, it's going strong, launched several more 'products', and spawned much competition. Praveen is the company's COO but also frequent writer - his weekly Nutgraf newsletter is among the publication's most-loved features.PGK is someone who thinks deeply about technology, content, intersections and all that good stuff that's catnip to your hosts so obviously we had to get him on our show. The result was a conversation that's hugely entertaining but also deeply insightful - about products, about media, and about journalism. We spend time talking about how story structures, the importance of conflict, joining the dots and so much more. There are references ranging from youth magazines in the Gulf to early Indian Twitter to The Beatles... let's just say there's a wide terrain here. We thoroughly enjoyed how PGK pushes some 'frameworks' we had. A delightful interview which we think you will love.The Ken: https://the-ken.com/Praveen: https://www.linkedin.com/in/praveengopalkrishnan/ & https://x.com/peegeekayTO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00:00 Introduction00:01:46 On the infamous Twitter handle PGK created 00:05:20 PGK's journey from software to internet tech to media00:15:00 PGK joins The Ken (and learns!)00:26:25 When your product is content... er... stories00:38:35 On "the line" and "the conflict"00:52:20 On new structures and formats & experimentation01:01:25 Coming up with new 'products' at The Ken01:13:00 On long-form vs short-term01:19:00 Joining dots & finding your intersection

Shephali Bhatt is an internet culture reporter and tech researcher. Her pieces have been published in The Economic Times and Mint, with an emphasis on how the internet shapes our lives. What she does is different from a lot of the 'tech' reporting and analysis out there that tends to be focused on leaders, business or features - Shephali's focus is more on how the culture and habits of everyday people. Be it how weddings have got Reel-ified, or how music making has changed, shhe's there to write about it all.This conversation covers everything from her journey, to differences between platforms, and even nuances between generations (the three people here are very glad to have been born when they were). Read stories by Shephali here: https://m.economictimes.com/etreporter/author-shephali-bhatt-479230465.cms & https://www.livemint.com/authors/shephali-bhattFollow Shephali here: https://www.instagram.com/shephalibhatt & https://x.com/ShephaliBhattTO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00:00 Intro00:01:49 Shephali's journey to and in journalism00:12:50 The journey of an idea & knowledge management00:24:17 Learnings from cuss words on Indian OTTs00:31:10 On audience reactions and appreciation for depth00:41:00 On "been there" vs "thinking" stories00:45:30 Where Shephali's ideas come from00:59:00 On different generations using the internet

Mental health and content creation. Two important topics over the last few years. This episode operates at the intersection of both.We speak to Manikantan Kumar and Shweta Srinivasan, co-founders of the mental health resource curation platform, The Mind Clan. The former is a technologist, the latter is a practising therapist.We speak about the positive AND negative impacts operating at the intersection of these two worlds.Of course, social media has had negative effects, and creators can feel burnout.

At the same time, it can spark immense joy for those who use it as a creative outlet - backed by science! This of course is a key tenet of what we preach at The 6% Club.We talk about containing multitudes, the mind-body connection and mental health challenges for those in their 30s. This is a warm, fuzzy, yet insightful conversation and we're sure everyone will have something to take away from it. If you think you will benefit from therapy, check out The Mind Clan's verified pool of practitioners here: https://themindclan.com/ (Chuck found his here!)Chapters00:00:00 Introduction00:02:42 The Mindclan's approach to mental health00:09:14 Finding your unique journey to mental health00:17:56 Experiences of finding and experiencing Therapy00:20:50 Internet x Mental Health00:27:15 Mental health challenges for people in their 30's00:29:54 Capitalism x Mental Health00:39:25 Content Creation can be Theraputic00:52:39 The Mind - Body connection01:04:32 The need to be bored and have 'Thehraav'01:20:41 We are Multitudes01:26:13 Simple ways to be more present in the momentTO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/

We always knew this would be a hilarious episode. What we weren’t prepared for was how profound it would be.

Two people decided to grab a bite after their run. A few years later, that became a thriving community of 1000+ people with “slots” going in a minute. This is the story of Thindi Capital.

Ajit Bhaskar is a tea scientist by day. By weekend, he curates ‘Thindi walks’ in Bengaluru - where he leads a group to sample some of the city’s best fare (dosa, idli, chaat and the like) from Darshinis (old-school, cheap eateries). Through these walks, people discover the culture of the city and its localities, myths are busted and tummies are filled. 

We invited Ajit to the show to speak about how this idea took a life of its own, and how he curates these walks - in many ways, content. Yes, we talk about concepts like the power of demonstration, keeping an open mind… But mostly we talk about dosa. Welcome to the most delicious episode in this series so far!