We always knew this would be a hilarious episode. What we weren’t prepared for was how profound it would be.

Two people decided to grab a bite after their run. A few years later, that became a thriving community of 1000+ people with “slots” going in a minute. This is the story of Thindi Capital.

Ajit Bhaskar is a tea scientist by day. By weekend, he curates ‘Thindi walks’ in Bengaluru - where he leads a group to sample some of the city’s best fare (dosa, idli, chaat and the like) from Darshinis (old-school, cheap eateries). Through these walks, people discover the culture of the city and its localities, myths are busted and tummies are filled. 

We invited Ajit to the show to speak about how this idea took a life of its own, and how he curates these walks - in many ways, content. Yes, we talk about concepts like the power of demonstration, keeping an open mind… But mostly we talk about dosa. Welcome to the most delicious episode in this series so far!

From the rise of comedy, to curating events; from appreciating comedy as a fan to selling it as a businessperson - there are few better people to speak to in India than Dhruv Sheth.

We believe there is always a different way of looking at things, another layer to be peeled. For cities, for an interest, for any topic. And that should be liberating as a budding creator.

If there is one person who will convince you that having diverse interests will benefit you personally and professionally, it’s Berty Ashley, one of the most multifaceted people we know.

Kunj is someone who has seen content both as a creator and a businessperson. This quote-a-minute interview is a must-listen for anyone interested in the space.

TO YOUR HEART'S CONTENT

This is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. 

WHY ARE WE DOING THIS?

To guide budding creators.

What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.

We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.

THE 6% CLUB

India’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/

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Alicia Souza is an illustrator with an instantly identifiable style, and has been referred to as a "happiness illustrator". We speak about her evolution, process, love for stickers, and advice for impatient young creators!