The case study of how the Tobacco industry made the world think cigarettes and other nicotine products are good is one of the most fascinating aspects of marketing in the last century. We dive a little deeper into the genius and evil marketing tactics introduced by the tobacco industry that we still see in some form or the other everywhere.
Understand the correlation between smoking and lung cancer, how tobacco
companies fought the initial criticism, why doctors were recommending
cigarettes even after the evidence was against that, and more in this
episode.
Hope you enjoyed FutureIQ by Navin Kabra and Shrikant Joshi. Do hit us
up on Twitter:
@ngkabra http://twitter.com/ngkabra
@shrikant https://twitter.com/shrikant
Listen it on the podcast provider of your choice:
https://tapthe.link/FutureIQRSS
Watch other episodes of The FutureIQ podcast:
https://www.youtube.com/playlist?list=PLAppTB0r5_TaYueZ0adD42Wiw5X-wTE4v
More videos for you:
Diamonds are a scam: https://youtu.be/EjJ4GmcgukU
Politics makes you dumb: https://youtu.be/q3iroqvt8Vo
More resources for you:
A frank statement:
https://web.archive.org/web/20090215235721/http://www.tobacco.org/Documents/dd/ddfrankstatement.html
Chapters:
00:00 Introduction
00:40 Smoking & lung cancer
02:00 Correlation is not causation
03:44 How tobacco companies fought back?
07:50 Hypocrisy of tobacco companies
09:47 Governments vs cigarette companies
10:15 Why doctors supported it?
12:35 Why does it matter now?
13:05 Techniques used by Tobacco companies
15:59 FUD
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