In this episode of Globalcast, Regina Maiseviciute, Packaging Industry Analyst at Euromonitor, discusses the tobacco market in Eastern Europe and how packaging is playing an important role in cigarette consumption.

Hear about:

• The reasons behind the decline of cigarette consumption in Eastern Europe
• The emergence of premium brands in cigarettes
• Changes and shifts in packaging sizes
• The market outlook for tobacco in Eastern Europe

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.