The single most important shift we have seen in the last 10 years is the online and offline convergence of our lives. Social media maven Toby Daniels shares his thoughts on that merging, the current state of social media, and how today’s companies can use technology (AI, VR, etc.) to bring a customer closer to the brand. The experiences we provide for our consumers needs to get better as technology continues to evolve. Learn more: adobe.ly/2zoP7SS