Today Jason and Robb discuss the excellent outcome of the Embr Token's first stage of presales. With exceptional results, they discuss the necessity of building a community when launching and for your IDO (Initial Dex/Decentralized exchange Offering).

How to nurture that community and build relationships that bring your base from investors to what are essential brand ambassadors.

They also discuss how building excitement is paramount to sustaining an impactful and informed community.

Join our hosts, Jason and Robb for this week's episode discussing all things DeFi! They'll break down the pros and cons of decentralized finance.. In addition they discuss how Embr has been preparing themselves in anticipation of looming pressures from regulators while also providing an analysis into what it takes to operate within such sectors. Additionally they cover proactive measures that can be taken by companies seeking access or participation within these industries so as not to get caught off guard when regulatory changes come about.

This week at TAE, Jason and Robb are joined by their special guest Andrew Cunningham CEO of the Embr Project!

The guys talk about all things crypto including what they feel is "the next big thing" in this space: CeDeFi. They also get into detail about why Embr is a potential leader for this new niche market with how they're already potentially ahead of other competitors. They also speak about how this new niche market could shape up to become an integral part of the crypto space, and how the internal development of their proprietary technology leads the way for other projects to be launched on their IDO Launchpad.

After last week's conversation on tokenomics, Jason and Robb go over Audits in the world of Blockchain and why it's important for the team to have well-secured smart contracts. They explain what Audits cover and the necessity of upholding the highest industry standards beyond the security components.

Also, expect to hear a discussion around Whitepapers; specifically how this shouldn't be used as marketing material but as an in-depth technical blueprint of the entire project. 

After last week's conversation on smart contracts, Jason and Robb go over why token economics are the building blocks of a sustainable project. They go through the EMBR token's entire tokenomics including distribution and allocations for the different wallets.

Also, expect to hear about how a well-thought-out brand strategy can set your project apart from the sea of similitude and play a key role beyond just marketing.

In this first conversation of a series, Jason and Robb discuss why the team at Kindling decided to launch Embr and how they believe they can empower the next generation of makers, creators & innovators.

Also, expect to hear about the role smart contracts play in a blockchain-powered startup and how a well-planned brand strategy can help promote the right message.

Our hosts end this first episode on some questions from the community and give a brief preview of next week's agenda; tokenomics.

Robb Vallozzi introduces Today at Embr, a new weekly series on what it's really like to launch a  blockchain-powered Startup. Co-hosted by Jason Dominique and Robb Vallozzi, this podcast is a discussion between industry leaders in both blockchain and technology, our team, and community developers.