Many teams assume growth means publishing more, but strategic pruning and consolidation often recovers more organic visibility, faster. In this 10-minute panel Ron leads with a crisp diagnostic — when pruning wins — and Mitzi explains the SEO signals that reveal cannibalization, thin pages, and duplicate content. We walk through a five-step, ops-friendly playbook: inventory & scoring, merge vs. retire decision rules, canonical and redirect strategy, content-merge templates and editorial QA, and measurement plus rollback checks. Each point includes a one-step implementation listeners can run in their CMS, a KPI to watch in 2–6 weeks, and a prioritized quick-win list for mixed-knowledge teams. The episode features a brief anonymized case that shows recovered impressions without new publishing, a downloadable one-page pruning checklist, and closes with how Thinkit Media can run audits or pilots. Listeners leave with one tactical action to run today and a path to safer content consolidation.