The iconic bookstore chain is making a bold comeback in 2025, announcing plans to open 60 new locations with a fresh, localized strategy. By giving individual stores more control over their design and book selection, Barnes & Noble is leaning into its community roots while riding the wave of BookTok’s influence on reading trends. But with whispers of a potential TikTok ban, could this digital-driven renaissance face unexpected hurdles? Fans of the brand share personal tales, celebrate the survival of physical bookstores, and debate the future of books in an increasingly online world.