In the podcast Ella & I cover the best takeaways from reading Todd Brown's book about finding the 'Big Idea'. Todd Brown has been perfecting the concept for over 6 years and shared some amazing insights on why do companies like Shiltz Beer, Agora Financial, and even individuals like Tim Ferris achieve remarkable success by using the 'Big Idea' in their marketing.  

The 'Big Marketing Idea' is a way to cut through the noise, In the classic marketing book, 'Breakthrough Advertising' Eugene Schwartz shared many ideas and concepts that are more than relevant today. One of them is a unique mechanism, which Todd Browns shares in his book as well as what it takes to achieve success and brand recognition.