In the talk, 'How To Create A Lead Magnet That Converts' Shimee & I go over what a lead magnet is, why you need to have a great one for your business, and to create, and automate the process with an email marketing service.
In our talk, we also mention many great email marketing services you can use such as Sendfox, Mailerlite, Mailchimp, Getresponse, Active Campaign, ConvertKit, and about free plans you can enjoy on some of them for an easy start.