Todd is a Transpaerncy Nerd, Sales & Science Amalgamator and a Sales Historian so this conversation had plenty of potential... which it certainly fulfilled.

After discussing how much of the modern thinking about selling isn't really that new, the talk turned to 'leading with a flaw'.

Behavioural science shows that we can reduce the brain's resistance to ideas by proactively discussing the things we aren't so good at.

The opposite of pretending to be perfect and what many would think sales is all about.

Managing expectations and helping customers make the right decision is at the heart of collaboration.

What can you be more honest about with customers?

Learn more at https://linktr.ee/fredcopestake

Podcast sponsored by Remaster Media.