Todd Sattersten is the author of the Leanpub book Every Book Is A Startup: How Authors Uncover Felt Need, Hack Growth, and Build Bestsellers. In this interview, Leanpub co-founder Len Epp talks with Todd about his background in engineering and publishing, how he works with authors, and why he thinks every book is a startup.

This interview was recorded on May 25, 2018.

The full audio for the interview is here. You can subscribe to the Frontmatter podcast in iTunes or add the podcast URL directly.

This interview has been edited for conciseness and clarity.