Welcome to Together Marketing Rescue. Today, we feature Tiffany Watson, PMHNP-BC, founder and CEO of Cultivating Mind LLC. Over the past four years, Tiffany has established her practice as a leading provider of evidence-based mental health care, making services more accessible through telehealth and in-person appointments. Her work encompasses a wide range of conditions, including anxiety, depression, ADHD, and trauma-related disorders across all age groups.

Beyond clinical care, Tiffany is dedicated to educating fellow psychiatric nurse practitioners. She authored "A PMHNP’s Guide to Private Practice" and produces YouTube content focused on business growth and patient success. Participating in the Goldman Sachs 10,000 Small Businesses Program, Tiffany aims to scale Cultivating Mind to $1 million in annual revenue, addressing the challenges of today’s mental health landscape.

In this episode, Tiffany discusses her journey, the complexities of marketing a specialized mental health practice, and the strategies she employs to reach more families in need. Hosts Molly, Amy and Bridget share practical marketing insights, including leveraging Google My Business, optimizing SEO, enhancing patient experiences, and building effective referral networks. Whether you’re a healthcare entrepreneur, a marketing professional, or seeking actionable business strategies, this conversation offers valuable guidance to support your growth.

Chapters:

00:00 - Introduction
00:07 - "Empowering PMHNPs: Tiffany's Journey"
04:14 - Expanding to In-Person Pediatric Care
09:29 - Boosting Local Business Presence
13:07 - Simplifying Accessibility for Assistance
14:15 - Boost Credibility with FAQs
18:25 - Campaign Strategies for Outreach
21:00 - Digital Collaboration for Marketing Success
25:29 - "Optimizing Online Presence for Professionals"
29:22 - Optimizing Email Marketing for Growth
32:11 - Building Credibility on LinkedIn
34:22 - "Selective Social Media Use"
39:44 - From Word-of-Mouth to SEO Success
40:43 - "SEO Overtakes Social for Traffic"
45:48 - Join Together: Women's Business Network
47:33 - Empowering Women Through Networking
50:09 - "Mini MBA for Business Growth"
52:26 - Outro

Quotes:

"Build your network; the right support can accelerate your business."- Molly Ruland

"Organize your foundation and invest in growth to amplify your impact."- Amy Vaughan

"Embrace the praise; make it effortless for people to find and benefit from your services."- Bridget Murphy

"Patients are out there. Make yourself visible and overcome every obstacle to help them thrive."- Tiffany Watson

Key Takeaways:

Building a Practice with Purpose
Innovative, Patient-First Approach
Tackling Marketing Hurdles Head-On
Two-Week Wait Times? Unheard Of!
Community and Collaboration Matter
Marketing That Meets People Where They Are
Scaling with Authenticity and Heart

Connect with Tiffany Watson

Website:http://cultivatingmind.org

Connect with our Hosts

Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

Powered by: Heartcast Media
http://www.heartcastmedia.com/

Welcome back to Together Marketing Rescue, where women in marketing collaborate to tackle genuine business challenges with practical solutions. Today’s episode features Christina Davis, the founder of Davis Cookie Collection in Cincinnati. What began as a pastime during Christina’s graduate studies evolved into a thriving local bakery. Over nearly twelve years, she and her husband have expanded their presence through a busy storefront, a well-loved cookie truck, and products available at Kroger.

With new competitors entering the market and the demands of managing multiple roles, Christina is looking for effective strategies to increase foot traffic, grow her wholesale business, and connect more deeply with her primary customers—all within a modest marketing budget. The hosts explore topics like the benefits of whole food ingredients, the significance of community involvement, and methods to reach busy moms and corporate clients, providing actionable advice for entrepreneurs.

Whether you’re a small business owner, a marketer seeking fresh strategies, or interested in the story of a dedicated entrepreneur, this episode offers valuable insights to help you elevate your business. Join us for a focused discussion on overcoming marketing obstacles and driving growth.

Chapters:

00:00 - Introduction
03:49 - "Davis Cookie Collection Success"
05:09 - Cookie Business Adapts with Food Truck
07:39 - "Cookie Dough Business Profit Insights"
11:33 - Cautiously Expanding Grocery Retail Venture
13:24 - Handling Unexpected Sales Surges
18:15 - Promote Whole Foods, No Additives
22:30 - "Optimize Landing Page for Target Audience"
26:23 - SEO's Impact on Decision-Making
28:19 - Streamlining Corporate Event Orders
32:27 - "You Are Your Brand's Superpower"
35:30 - Empowering Women To Connect & Thrive
40:06 - Share Your Small Business Story
41:37 - "Enhancing Cookie Sales via Social"
44:45 - Social Media Strategy Focus
49:56 - Supporting Women in Digital Marketing
51:24 - Community Onboarding and Support Acknowledgments
52:43 - Outro

Key Takeaways:

Lean Into Your Unique Story
Differentiate with Quality & Values
Get Laser-Focused on Your Audience
Simplify & Streamline the Customer Journey
Be the Face of Your Brand
Optimize Digital Presence for Discovery
Capitalize on What’s Working—And Trim the Rest
Harness the Power of Community & Word-of-Mouth
Stay Curious, Stay Connected, Keep Learning

Quotes:

"Honesty and vulnerability build community. Sharing challenges unlocks solutions we can't achieve alone."- Molly Ruland

"You are your brand’s greatest asset. Share your story authentically to create lasting connections and loyal fans."- Amy Vaughan

"If it doesn't bring joy or profit, let it go. Focus your energy where passion and profits grow."- Bridget Murphy

"Start with what you have, listen to your community, and embrace change. True connections and passion drive growth."- Christina Davis

Connect with Christina Davis

Website: http://www.daviscookiecollection.com

Connect with our Hosts

Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

Powered by: Heartcast Media
http://www.heartcastmedia.com

Welcome to another insightful episode of Together Marketing Rescue. Today, we are joined by Shaquille Riston, MBA, the founder of Riston Financial Service Group LLC based in Cincinnati, Ohio. Since launching her firm in 2020, Shaquille has been dedicated to improving financial literacy and providing comprehensive accounting solutions for small to mid-sized businesses. Her mission, encapsulated by the motto "Start Small. Finish Big," focuses on empowering clients to achieve financial independence and generational wealth through tailored services in accounting, bookkeeping, finance, insurance, and debt solutions.

Despite her firm’s success and steady growth, Shaquille is encountering significant marketing challenges that are hindering further expansion. She has difficulty tracking how clients discover her services and struggles to convert leads into actual appointments, which affects both growth and revenue. Additionally, refining her marketing messages to better engage potential clients has proven to be a persistent issue. These obstacles have prompted Shaquille to seek effective strategies to enhance her marketing efforts and ensure sustainable business growth.

In this episode, Shaquille discusses her current hurdles and explores potential solutions with our panel of marketing experts, Bridget Murphy, Amy Vaughan, and Molly Ruland. She also shares her plans to launch "Profit Pathways," an 18-week financial literacy program designed to support small business owners. Join us as we explore actionable insights and strategies that can help transform marketing challenges into opportunities for success.

Chapters:

00:00 - Introduction
00:06 - Shaquille Enhances Marketing Strategies
04:55 - Unique, Relatable Accountant's Perspective
08:51 - Evolving Clientele Expectations
10:26 - Value-Based Client Relationships Shift
15:10 - "Confidence in Knowing Your Numbers"
19:00 - Newsletter Strategy and Audience Engagement
22:38 - Building Businesses to Sell
25:52 - Partnership Opportunities for Business Growth
28:09 - Display Pricing to Avoid Awkwardness
32:28 - Optimizing Website Visibility & Usability
33:36 - "SEO & Newsletter Strategy Tips"
39:49 - "Engaging Sponsorships through Selfies"
42:51 - "Optimize and Repurpose Content"
44:58 - "Effective SEO & Quality Content Strategy"
49:45 - Progress Over Perfection
53:30 - "Join Together Digital Community"
55:38 - Business Growth Program Benefits
56:26 - Outro

Key Takeaways:

Embrace Your Unique Strengths
Clarity is Conversion
Build Trust Through Storytelling
Maximize Your Marketing Materials
Power Partnerships & Referrals
Pricing Transparency Matters
Segment and Personalize
Celebrate Client Successes
Seek Help for Your Pain Points
Grow Through Community

Quotes:

"Start small, but wear a big hat. Dream and plan like a giant, because today’s small steps are tomorrow’s leaps into greatness."- Shaquille Riston

"Embrace your uniqueness; your journey is your superpower. When you step into your own story, there's no limit to the success you can create."- Molly Ruland

"Collaboration isn't just about sharing space but amplifying strength. Lean into partnerships and watch your community and success thrive."- Bridget Murphy

"Your passion and persistence are the foundation. Build on them with clarity, consistency, and confidence, and the success you seek will follow."- Amy Vaughan

Connect with Shaquille Riston

Website: http://www.ristonfinancialservicegroup.com
LinkedIn: linkedin.com/in/shaquille-riston-6a6a2550

Connect with our Hosts

Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

Powered by: Heartcast Media
http://www.heartcastmedia.com

Imagine turning a single spark into a blazing success. Welcome to "Together Marketing Rescue." Today, we feature Mindy Bailey, founder and CEO of Spark Up, a Cincinnati-based company renowned for transforming client ideas into unforgettable events.

Mindy embarked on her entrepreneurial journey in Chicago's dynamic experiential marketing scene before establishing Spark Up nine years ago. Her commitment to creating elevated experiences has consistently driven her business forward. However, defining her target market and developing a cohesive marketing strategy have presented significant challenges since 2022. Despite experimenting with personal touchpoints and enhancing her digital presence, Mindy seeks a more strategic approach to streamline her sales cycle and foster sustained growth.

As a graduate of the Goldman Sachs 10,000 Small Businesses program, Mindy has honed her skills in operations, finances, and marketing. In this episode, hosts Molly Ruland, Bridget Murphy, and Amy Vaughn collaborate with Mindy to address her marketing challenges, offering practical solutions and strategic guidance.

Discover how Mindy's journey and our expert insights can inspire your own business strategies, helping you overcome obstacles and achieve impactful growth.

Chapters:

00:00 - Introduction
00:06 - Goldman Sachs Business Growth Program
06:21 - Leadership & Wellness Initiatives
07:32 - Company Culture or Event Execution?
11:52 - Strategic Business Diversification Insights
14:12 - Boost Online Presence with Visuals
19:45 - "Clear Positioning for Corporate Events"
22:36 - Strategic Communication and Collaboration
25:21 - "Content Marketing Reduces Sales Effort"
27:58 - Team-Building Through Unique Experiences
32:10 - Digital Marketing and Partnership Strategy
34:46 - Website Focus: Audience-Centric Messaging
36:44 - Small Gestures Build Workplace Relationships
40:36 - Hiring Help for Content Creation
43:37 - "Transformative Event Planning Ideas"
46:41 - Overcoming Overwhelm: Share Your Story
52:27 - Collaborative Marketing and Support Discussion
53:39 - "Supporting 10,000 Small Businesses"
55:43 - Outro

Key Takeaways:

SparkUp's Approach to Success
Understanding Your Target Audience
Website as a Foundation
Building Through Partnerships
Innovative Marketing Tactics
Digital Presence Expansion
Content Strategy
Scaling for Impact

Quotes:

"Turn setbacks into creative opportunities. Ignite sparks and drive your team's success!"- Molly Ruland

"We transform sparks into flames, blending creativity with flawless execution to craft memorable experiences."- Mindy Bailey

"Make your brand unforgettable by sharing a compelling story that connects deeply."- Bridget Murphy

"Embrace discomfort as a catalyst for growth. Your best strategy is just a conversation away."- Amy Vaughan

Connect with our Guest Mindy Bailey
Website:http://www.getsparkup.com
LinkedIn: https://www.linkedin.com/in/mindyabailey/

Connect with our Hosts
Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

Powered by: Heartcast Media
http://www.heartcastmedia.com

In this episode of Together Marketing Rescue, hosts Amy Vaughan, Bridget Murphy, and Molly Ruland welcome Kristen Bailey, the inspiring force behind Sweets and Meats Barbecue. Known for their scratch-made barbecue and strong community involvement, Sweets and Meats faces challenges familiar to many in the hospitality industry—driving traffic to their new restaurant and boosting their catering and food truck services.

Despite a substantial annual revenue and a dedicated team, Kristen shares her struggles with seasonal slowness and the need for a sustainable year-round business model. As a female entrepreneur with a remarkable journey from humble beginnings, Kristen seeks innovative marketing solutions from the Together Digital community.

With a soon-to-air Google commercial and aspirations to grow their business, Kristen's story exemplifies resilience and ambition. Join us as we delve into marketing strategies and support for this local favorite, ensuring it thrives for years to come.

Connect with Kristen Bailey:

LinkedIn: Kristen Bailey - Sweets & Meats BBQ | LinkedIn
Website: Sweets & Meats BBQ

Connect with our Hosts

Molly Ruland : Molly Ruland - Heartcast Media | LinkedIn
Amy Vaughan: Amy Vaughan - Together Digital | LinkedIn
Bridget Murphy: Bridget Murphy - Mamas Uncut | LinkedIn

Episode Timestamps:

00:00 - Introduction
05:01 - Pivoting to Catering Success
06:45 - Clarifying Our Business Identity
12:33 - Catering Business Strategy Concerns
14:50 - Struggling with Marketing Budget
16:50 - Barbecue Branding and Catering Challenges
22:04 - Incentivize Accountability in Slow Seasons
25:45 - Barbecue Branding and Community Building
27:17 - Guest Engagement & Promotions Strategy
30:34 - "Year-Round Barbecue Guide"
33:27 - Email Marketing Timing Strategy
36:13 - Social Media's Impact on Hospitality
39:29 - Versatile Event Catering Services
44:54 - "Barbecue Strategy and Customer Engagement"
48:34 - Super Bowl Ad Email Strategy
49:32 - Maximize Opportunity with Automated Marketing
54:14 - Targeted LinkedIn Outreach Tips
57:00 - "Support Kristen's Super Bowl Project"
59:11 - Join the Women's Business Community
01:00:42 - Outro

Quote of the Episode

“In response to obstacles, we honed in on our thriving catering service and reshaped our space, forging a path of resilience” - Kristen Bailey

"Entrepreneurs excel by shedding the old and embracing new paths, rather than lamenting over past missteps" - Molly Ruland

"Social media mastery lies not just in posting, but in the strategic blend of creativity and community engagement" - Amy Vaughan

“Every interaction is an opportunity to weave your story, connecting each part of your business into a cohesive narrative” - Bridget Murphy

Powered by: Heartcast Media

On the premiere episode of Together Marketing Rescue, hosted by Molly Ruland, Amy Vaughan, and Bridget Murphy. This episode features Crystal Redner, entrepreneur behind Magnificent Morsels Catering in Cincinnati.

Featured Clientele
Crystal Redner serves notable clients including the Cincinnati Reds, Ballet, and Contemporary Art Center.

Key Marketing Insights
Brand Communication: Strategies to refine and enhance brand messaging.
Digital Marketing: Leveraging online platforms for business growth.
Customer Reviews: Importance of collecting and utilizing feedback.
Target Audience: Ideal for business owners and marketing enthusiasts seeking valuable marketing strategies.

Episode Highlights
Explore Crystal's approach to improving marketing tactics with actionable tips and insights for marketing revitalization. Gain perspectives that can help your business grow and adapt in a competitive market.

Tune in for a comprehensive look at effective marketing strategies and professional guidance on enhancing your business presence.

Connect with Crystal Redner:
https://www.linkedin.com/in/crystalmarierender/
Website: https://www.mmcaterz.com/

Connect with our Hosts
Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

Episode Timestamps:
00:00 - Introduction.
07:56 - Striking a mindful equilibrium in growth
15:21 - Nurturing our brand's natural growth path with minimal advertising.
9:02 - Harmonize brand tactics for establishing trust and allegiance.
26:21 - Streamlining content automation with expert guidance.
29:40 - Balancing education with visibility
40:59 - Showcasing inclusivity through targeted.
48:39 - Fostering trust and offering insightful feedback.
56:37 - Embedding a personal touch in a consistent brand strategy.
58:48 - Linking digital community members with supportive enterprises.
01:03:34 - Outro.

Quote of the Episode
"As business owners, we often feel the need to constantly learn. It's vital to track website visitors too and understand what resonates with them" - Molly Ruland

"It's a common marketing misconception that an ideal customer profile is one customer. When you try to talk to everyone, you end up talking to no one." - Amy Vaughan

"Having a strategy and engaging customers is crucial. The notion of 'small business doing big business' is impressive." - Bridget Murphy

Powered by: Heartcast Media
http://www.heartcastmedia.com

Struggling with marketing challenges in your business? Join Together Marketing Rescue, a monthly podcast where small to mid-sized business owners like you present your issues to a women-led panel of marketing experts. Experience live, practical advice and direct introductions to suitable service providers focusing on women and minority-owned businesses.Empower your business with expert insights, connect with potential service providers, and engage with a community that supports social good. Tune in and transform your business challenges into opportunities with guidance from top marketing professionals.