You’ve seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales.

Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him connect with buyers and build a brand that delivers measurable impact. He opens up about navigating corporate skepticism, empowering sales teams to post confidently, and why your email outbox is the best place to find content ideas.

Whether you're building an employee advocacy program or trying to get your team to post just once a week, Tom’s stories and advice are a masterclass in making personal branding work in real life.

Expect to learn:

• Why consistency is the real secret to building a personal brand
  
  
• How to get buy-in from skeptical sales leaders
  
  
• The importance of fun and authenticity in social content
  
  
• Coaching tips for sales teams to find their own voice online
  
  

Don’t forget to follow Tom and check out MySalesCoach for more sales insights and the occasional sales meme.