TOM Talks Online Marketing

Derrel Allen (Total Online Marketing) and Kris O'Connor (Kris O'Connor Marketing Gems) get into why local citations still matter and how directory authority actually helps a business rank. Derrel runs TOUSAN BOLD, the Talk Of USA Network of Business Oriented Local Directories, 15 sites built for DFW businesses and the agencies that serve them, out of the main hub at talkofusa.com, with city-specific sites like talkofallen.com that have been live since 2012. He breaks down why the directory page itself doesn't need to rank on page one of Google to be valuable, it's the backlink authority it hands to your main site that does the work.

Kris brings her Google Business Profile expertise into the conversation and makes the case for nailing the basics, proper image alt tags and solid meta descriptions, before chasing whatever new marketing trend shows up next. Both of them land hard on NAP consistency, keeping your business Name, Address, and Phone number identical everywhere it's listed. Kris even keeps a dedicated document just to track exact spelling and formatting (ST vs Street, that kind of thing) so Google isn't left guessing.

If you've got some slower weeks this summer, this is your homework: go find out which directories your business should actually be listed in.

Derrel Allen -- Total Online Marketing

www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems

bttom.com/url/kris

Talk of USA

TOUSAN BOLD talkofusa.com

Follow the show: bttom.com/url/pod

Dal Sanders has interviewed the Sex Pistols and the Allman Brothers, built a viral television segment, landed an internationally syndicated TV show, and somehow ended up teaching kids communication skills through magic. His career doesn't follow a straight line -- and that's exactly what makes this conversation worth an hour.

Dal is the founder of Amazing Attractions and the Texas Magic Academy, a past president of the Society of American Magicians, and the current president of FISM North America -- the international federation that represents magicians worldwide. He came to all of it through rock and roll radio, which turned out to be better marketing training than most business schools offer.

In this episode, Dal walks Derrel and Kris through the full arc -- from spinning records and getting backstage access to legendary acts, to incorporating magic into live promotional events, to building the Texas Magic Academy around the idea that illusion is really just applied communication. He's candid about what didn't work, including high-cost ad campaigns that produced nothing, and what did, including creative risks that generated media coverage money can't buy.

The pandemic chapter is worth noting too. Dal pivoted when most entertainment businesses folded. That ability to read the room and move fast is a throughline in everything he's built.

Derrel knows this world firsthand -- he's a professional magician himself -- which gives this conversation a depth you don't get from a standard host-guest format. Two people who've both made a living doing the impossible, talking about how to build a business around it.

Derrel Allen -- Total Online Marketing
www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems
bttom.com/url/kris

Dal Sanders
stagemagic.com

Amazing Attractions
amazingattractions.com

Texas Magic Academy
bttom.com/url/tma
214-720-2262

Follow the show: bttom.com/url/pod

The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.

Mari Villar is 63 and says she feels better than she did in her twenties. That's not a sales pitch opener -- it's her proof of concept.

Mari is a Purium representative based in Allen, Texas, and in this episode she sits down with Derrel and Kris to break down what cellular nutrition actually means and why she believes most modern health problems trace back to two things: inflammation and what we're unknowingly eating.

The conversation covers Purium's 12-week nutrition reset -- not a fad diet but a gut-brain focused detox designed to clear mental fog, improve sleep, and rebuild the microbiome from the ground up. Mari goes deep on glyphosate, the herbicide found in Roundup that she says is showing up in food, water, and air, and explains why she believes addressing it is foundational to any real health transformation.

She also walks through three core products: the Power Shake (one serving equivalent to six micro-green super salads), Biomedic (a pre and probiotic designed specifically to pull herbicides from the gut), and Essential Amino Acids built for vegan-friendly protein without stressing the liver or kidneys. And she makes an economic case -- two superfood meals a day for under $13, stacked against the $800 to $1,200 a month most people spend on groceries or eating out.

The back half of the episode turns into a live consulting session. Derrel and Kris push Mari on YouTube for long-term content visibility, AI for repurposing a single piece of content into 10 to 14 posts, and setting up a Google Business Profile as a service area business to build credibility without a storefront. Mari also shares how she's built referral partnerships with holistic practitioners and chiropractors through Purium's affiliate gift code system.

If you're a direct sales rep, a wellness entrepreneur, or just someone trying to figure out what's actually going on with your health, this episode covers a lot of ground in 34 minutes.

Derrel Allen -- Total Online Marketing
www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems
bttom.com/url/kris

Mari Villar -- Purium Representative
Instagram: @healthy.you071322

Follow the show: bttom.com/url/pod

The opinions expressed by guests on TOM Talks Online Marketing are their own and do not necessarily reflect the views of the hosts or Total Online Marketing LLC.

This episode got personal fast.

When Daryl Howard sat down with Derrel and Kris, it didn't take long to discover that Derrel and Daryl share more than a similar name -- they share a birth month, a love of magic, and a career built around performing it. What started as a marketing conversation turned into something closer to a masterclass on what it actually takes to build a sustainable business doing what most people think is a hobby.

Daryl Howard is a Dallas-based professional magician specializing in strolling close-up magic -- cards, coins, and everyday objects performed inches from your face, no props, no machinery, pure sleight of hand. He's been doing this since age eight when Mark Wilson lit the spark at the State Fair of Texas. Today he owns nearly 1,000 books on magic, holds memberships in both the Society of American Magicians and the International Brotherhood of Magicians, and has been named Dallas's close-up performing magician of the year.

He's also the official close-up performer for Magic in the Living Room, a monthly show held the first Tuesday of every month at the Backdoor Comedy Club in Richardson, Texas.

The marketing conversation covers how Daryl generates bookings through platforms like The Bash and Gig Salad, why he targets event and wedding planners over the general public, and how he custom tailors every performance to the client -- including a poker-themed set for a retirement party full of card players. Derrel and Kris push him on social media, YouTube, and the untapped opportunity in packaging his scriptwriting and performance expertise to teach other magicians nationally.

If you're in the entertainment business, the creative services space, or just trying to figure out how to market something that doesn't fit a standard template, this one's worth your 47 minutes.

Derrel Allen -- Total Online Marketing
www.totalmagic.com/contact-us/

Kris O'Connor -- Kris O'Connor Marketing Gems
bttom.com/url/kris

Daryl Howard -- Daryl Howard Magic
darylhowardmagic.com
Facebook: facebook.com/darylhowardmagic
214-532-3619

Follow the show: bttom.com/url/pod

You've heard of detoxing. Marla Sharpe's business does it differently -- no juice cleanses, no fads. Just a specific rhythmic technique designed to move your lymphatic system, reduce bloating, and improve circulation from the inside out.

Marla is the owner of The TOX franchise in Allen, Texas, and a serial entrepreneur who knows what it takes to build something real in a competitive market. In this episode, she walks Derrel and Kris through what The TOX technique actually is, how it works, and why it's gaining traction with people who are serious about their health rather than just chasing a trend.

The conversation gets candid on the business side too. Marla talks about the unique challenge of running a franchise -- corporate marketing restrictions, building a dependable team, and carving out your own customer relationships within a brand framework that doesn't always give you room to maneuver. Her answer to all of it comes down to consistent networking and genuine personal connection.

The TOX also offers lifestyle products including debloat gummies and lymphatic health items for clients who want to extend the work between sessions.

If you're in the Allen area and curious about lymphatic health, or if you're a franchise owner trying to figure out how to market yourself within corporate guardrails, this one's worth your 34 minutes.

Derrel Allen -- Total Online Marketing

www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems

bttom.com/url/kris

Marla Sharpe -- The TOX Allen

thetoxtechnique.com/stores/the-tox-allen/book

TikTok: @marla.detoxallen

972-837-9421

Follow the show: bttom.com/url/pod

Most homeowners don't think about their garage door until it stops working. Dale Clark thinks that's exactly backwards.

Dale is the owner of ProLift Garage Doors of West Plano, a credentialed, Google-verified franchise operation built on transparency and customer education. He came to home services by way of the military -- signal communications -- and a career in sales engineering. That background shows up in how he runs his business: methodical, honest, and focused on doing the job right the first time.

In this episode, Dale walks Derrel and Kris through why annual maintenance isn't optional -- springs, sensors, and balance checks on what he calls the largest moving wall in your home. He breaks down what separates a credentialed contractor from the guy who shows up in an unmarked van, and why that difference matters for your safety and your wallet.

The conversation also gets into marketing. Dale shares why he's walked away from high-cost SEO agencies in favor of local networking and partnerships that actually produce results. Sound familiar?

If you own a home in the West Plano area or you're a contractor trying to figure out what marketing actually works at the local level, this episode is worth your 42 minutes.

Derrel Allen -- Total Online Marketing www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems bttom.com/url/kris

Dale Clark -- ProLift Garage Doors of West Plano proliftdoors.com/west-plano proliftgarage.tech Facebook: facebook.com/ProLiftGarageDoorsofWestPlano 469-888-6024

Follow the show: bttom.com/url/pod

Most business owners think bookkeeping is about keeping tidy records. Jeff Goold says that's exactly the problem.

Jeff is the founder of Element Ledger, a QuickBooks Pro Advisor, and a 27-year tech sales veteran who spent decades at companies like Cisco and Arista teaching clients the language of business. Now he applies that same ROI thinking to help entrepreneurs actually understand what their financials are telling them -- before it's too late.

In this episode, Jeff walks Derrel and Kris through some hard truths. Like the client whose projects looked busy but had zero profit margin until proper categorization exposed the problem. Or why co-mingling personal and business funds is one of the biggest IRS red flags -- and why the IRS is now using AI to catch it. Or why AI bookkeeping tools, as powerful as they are, still need a human who understands how money actually flows through your specific business.

Jeff works with solopreneurs, nonprofits, and has a particular focus on the construction industry -- a space he says has a serious blind spot around project costing. If you're a contractor who feels busy but can't figure out where the money went, this one's for you.

As Jeff puts it -- crediting the original source -- "If you fail to plan, you plan to fail." Not knowing your numbers isn't just sloppy. It's a plan to fail.

Derrel Allen -- Total Online Marketingwww.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gemsbttom.com/url/kris

Jeff Goold -- Element Ledgerelement-ledger.comLinkedIn: linkedin.com/company/element-ledger-llc214-862-8025

Follow the show: bttom.com/url/pod

Kenneth Johnson didn't start in fitness. He came out of pharmaceuticals and corporate America -- then made a calculated move to acquire a gym in Allen, Texas instead of building one from scratch.

In this episode, Kenneth walks Derrel and Kris through what makes Xcellence Fitness different from the big box gyms competing for the same zip code. It's a 24-hour facility, but the real differentiator is community -- personal training, group classes, and athletic development under one roof with an owner who actually shows up.

The conversation gets candid fast. Kenneth talks about the mental and emotional side of physical fitness, why he believes movement is medicine, and how "failing fast" shaped his approach to business decisions. For anyone sitting on the fence about a career pivot or a business acquisition, this episode is worth the listen.

Derrel Allen -- Total Online Marketing www.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems bttom.com/url/kris

Kenneth Johnson -- Xcellence Fitness xcellencefitness.com 469-795-1776

Follow the show: bttom.com/url/pod

That's not a typo. It's Ron Jones's tagline -- and it tells you everything about how he approaches his work.

Ron is the founder of Memro Music, a music instruction business built almost entirely on relationships, referrals, and a teaching style that blends traditional music reading with playing by ear. In this episode, Derrel and Kris sit down with Ron to unpack what's working in his marketing right now and where he wants to take it next.

The conversation covers a lot of ground -- from Chamber networking and mom's groups to religious school outreach and annual student showcases. Then it shifts into what Ron is eyeing for the future: targeting homeschool families, getting serious about YouTube, using AI to create video content, and a college scholarship angle that could completely reframe how he attracts new students.

If you teach, coach, or run any kind of service business built on personal skill, Ron's story is worth your 20 minutes.

Derrel Allen -- Total Online Marketingwww.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gemsbttom.com/url/kris

Ron Jones -- Memro Musicmemromusic.com

Follow the show: bttom.com/url/pod

TOM Talks Marketing is back -- and this time, Derrel Allen brought a co-host.

In this relaunch episode, Derrel (Total Online Marketing) sits down with Kris O'Connor (Kris O'Connor Marketing Gems) to do something most marketers won't -- talk openly with someone who looks like the competition. Spoiler: they're not.

The two dig into how they each built their online marketing businesses, what brought them to the same table, and why collaboration beats competition in a space where there's more than enough work to go around. They also touch on AI and how both of them are actively consulting clients on it.

If you're a small business owner trying to figure out who to trust in the online marketing space, this conversation is a good place to start.

Derrel Allen -- Total Online Marketingwww.totalmagic.com

Kris O'Connor -- Kris O'Connor Marketing Gems

https://bttom.com/url/kris