In this episode of The Breakdown Podcast by Gravity Forms, host Matt Mederios dives deep into the intersection of WordPress, AI, and innovation with guest Tom Whittaker, a seasoned entrepreneur and developer in the WordPress ecosystem. Tom shares his journey from building a health and safety management application using Gravity Forms to scaling it into a leading solution for the construction industry before successfully exiting the company.

The conversation then shifts to Tom's latest venture, GravityBuilder.ai, a premium AI-powered add-on for Gravity Forms that revolutionizes form building. Tom explains how the tool leverages AI to streamline the creation of complex forms, using prompts or documents, while also integrating multi-language support and conditional logic. Together, they discuss the challenges and opportunities AI presents, the evolution of WordPress and Gravity Forms, and how the WordPress ecosystem continues to drive innovation.

Listeners will gain insights into:

• The origin story of GravityBuilder.ai and its practical applications.
• How AI can accelerate and enhance form-building workflows for agencies and businesses.
• The value of Gravity Forms’ ecosystem compared to competitors.
• Lessons learned from entrepreneurship and transitioning from websites to SaaS products.

Chapter Markers:

1. [00:00:00] Introduction
   Matt welcomes Tom Whittaker to the podcast and teases the topic of AI and WordPress.
2. [00:01:00] Tom's Journey into WordPress
   Tom shares how he began using WordPress in 2014 and built a health and safety management application using Gravity Forms.
3. [00:03:45] Transitioning from Websites to SaaS
   Tom discusses the leap from building websites for various industries to creating a successful SaaS product for the construction industry.
4. [00:07:00] Scaling with WordPress and Gravity Forms
   Insights into how Tom scaled his product and why he stuck with WordPress and Gravity Forms for his tech stack.
5. [00:10:00] The Evolution of WordPress and Gravity Forms
   A discussion on how WordPress and Gravity Forms have evolved over the years, including the impact of WPGraphQL and the certified developer program.
6. [00:13:00] Introducing GravityBuilder.ai
   Tom explains the inspiration behind GravityBuilder.ai, a premium AI-powered add-on for Gravity Forms that simplifies form creation using prompts and document uploads.
7. [00:19:00] The Role of AI in WordPress Development
   Matt and Tom discuss the potential and challenges of AI in WordPress development and how GravityBuilder.ai is solving real-world problems.
8. [00:22:30] Building Trust in AI
   Tom addresses common AI skepticism and explains how GravityBuilder.ai ensures accuracy and reliability.
9. [00:25:00] Beta Testing and Launch Strategy
   Tips and insights from Tom on successfully beta testing products and gathering feedback.
10. [00:27:00] Closing Thoughts
    Tom reflects on the WordPress community, the journey back into development, and what’s next for GravityBuilder.ai.

Important Links Mentioned:

• Tom Whittaker's LinkedIn Profile
• GravityBuilder.ai Website
• WPGraphQL
• WPGraphQL for Gravity Forms

For anyone passionate about WordPress, Gravity Forms, or the role of AI in shaping the future of development, this episode is a must-listen.