Sales Today

Tom Williams - Mitigate Risk and Build Consensus


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In this episode, I had the chance to explore partnering skills with Tom Williams.

Tom is the Chairman and Founder of Strategic Dynamics, and an advocate for buyer-centric selling.

We talk through how he uses partnering skills in his profession, including: Improve current state through collaboration, Explore feasability of ideas, Get past status quo with via comfort, curiousity and concern.

Connect with Tom on LinkedIn, and connect with your host, Fred Copestake, at: linktr.ee/fredcopestake.

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Sales TodayBy Fred Copestake


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