Tom Williams is a man on a mission - to help salespeople do things differently to make a difference.

In this episode breaks down a tool that will WOW customers. He explains how 'Outcome Enablement Plans' bring massive benefit to all parties, and shares how to construct and use one.

Key insights include: The 7 component parts, Positioning and using MAP/OEPs with new and experienced buyers, and Factors to improve success in use.

Connect with Tom on LinkedIn, and with your host Fred Copestake at https://linktr.ee/fredcopestake.