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What if the biggest challenge facing healthcare isn't helping us live longer—but helping us stay healthier for longer?
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Can Britain become the world's next clean energy superpower?
Jürgen Maier served as the former Chief Executive of Siemens UK. Over his 33-year career with Siemens, he held several senior roles in the UK and Germany. During Jürgen’s leadership, the company played a pivotal role in UK’s decarbonisation of the electricity system. Jürgen takes a strong leadership role for UK’s industrial, infrastructure and manufacturing community. He served on the Board of the Department of Business, Innovation and Skills from 2014 to 2016 and his work has supported several previous government Industrial Strategy initiatives.Jürgen believes that businesses should play an active role in society and community matters. To further this mission, he co-founded the social enterprise vocL.In July 2024, Jürgen was appointed as Start Up Chair of Great British Energy to drive forward this new, operationally independent company.
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What makes great digital products?
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Is Britain still one of the best places in the world to do business?
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What happens when one of the world's leading creative agency CEOs looks at the future of AI, creativity and human potential?
In this episode of Future Forum, Oli Barrett MBE sits down with Julian Douglas (Dougie), Group CEO of VCCP, Chair of UK Advertising and one of the most influential figures in the creative industries.
Together they explore how AI is transforming advertising, why curiosity is becoming the most valuable skill in business, and what organisations need to do to thrive in an era of exponential change.
Dougie shares the story behind VCCP's viral AI-powered "Daisy" campaign for O2, explains why AI should accelerate rather than replace human creativity, and reveals why the future belongs to people who are willing to leave their lane, challenge convention and keep looking up.
From the future of work and entry-level jobs to customer experience, storytelling and innovation, this is a conversation about what it takes to build businesses — and careers — that thrive in a rapidly changing world.
*Julian Douglas, Group CEO, VCCP*
Known universally as Dougie (except to his parents), his 25-year journey through advertising reads like a who's who of creative powerhouses – from WCRS, to BBH, TBWA and Grey (twice). In 2008, he found his home at VCCP, initially leading the agency's cornerstone account, O2. Today, as Group CEO, he's architecting VCCP's global ambitions, establishing dynamic hubs across North America and Asia that serve world-class brands including White Claw, Mondelez, Salesforce, Google, and PepsiCo. Under his leadership, VCCP achieved a remarkable double victory in 2025, securing Campaign's Global Agency of the Year in both Integrated and Independent Agency categories.
A regular voice at the industry's most prestigious platforms – from SXSW and Cannes Lions to the Shanghai International Advertising Festival (SHIAF) – Dougie is passionate about advertising's potential as a force for positive change. This conviction drives his numerous leadership roles: Chair of the UK Advertising Export Group (UKAEG), active member of the IPA Council (where he served as President 2021-2023), Meta Advisory Council member, and Chair of Black Representation in Marketing (BRiM).
Beyond the industry, Dougie serves as an Independent Trustee at the Disasters Emergency Committee (DEC), working to coordinate humanitarian responses to international crises. He's also Co-Founder of Lucky Voice, the UK's premier private karaoke company, which he launched with VCCP's Global CSO Jonny Shaw 20 years ago – where he's always happy to demonstrate his commitment to creative expression.
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#FutureForum #AI #Creativity #innovation #leadership #advertising #futureofwork #artificialintelligence #customerexperience
*About the Podcast*
The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co
Each episode explores the intersection of leadership, technology, creativity and systems thinking.
🔔 Subscribe for more conversations about the future of leadership, innovation and creativity.
*Chapters*
00:00 Introduction
01:28 The Future Is Already Here
03:52 Why AI Is About Better, Not Just Faster
07:12 Advertising Becomes Customer Experience
10:18 Solving the Wrong Problem
13:35 The AI Grandma Fighting Scammers
18:10 Branded AI Agents and Customer Relationships
21:25 How AI Is Changing Jobs and Skills
24:52 Why VCCP Is Hiring More Young Talent
27:18 The Future Shape of Organisations
29:54 Leadership, Curiosity and Creative Culture
33:02 Advertising as a Force for Good
36:05 Creativity, Society and Human Behaviour
38:28 What's Making Dougie Optimistic?
40:15 The Cadbury AI Campaign
42:18 Authenticity, AI and Consumer Trust
43:55 What AI Will Never Replace
45:02 Why AI Enhances Human Creativity
46:22 Leaving Your Lane
47:10 A Memo to the Future: Keep Looking Up
47:59 Outro
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In this episode, Oli Barrett MBE sits down with Dr Karim Bahou, Head of Innovation at Sister, Manchester's £1.7 billion innovation district, to explore the future of technology, entrepreneurship and economic growth.
Each episode explores the intersection of leadership, technology, creativity and systems thinking.
🔔 Subscribe for more conversations about the future of leadership, innovation and creativity.
*Chapters*
00:00 Introduction: The Future of Innovation
01:25 AI Beyond Productivity Tools
04:10 Why Small Companies Lead Innovation
06:30 From Academia to Innovation Leadership
09:15 Inside Sister: Manchester's Innovation District
13:00 Why Physical Innovation Hubs Matter
16:20 Building Communities for Founders
18:40 Startups Solving Global Problems
19:10 Space Systems: Satellites & Climate Data
22:00 NeuWave: AI Modelling the Oceans
25:00 Unbezo: Data Science & Healthcare Innovation
28:00 Remote Work vs The Power of Place
31:20 How Corporates Can Innovate Faster
34:30 The Skills That Will Matter Most
35:50 Why Britain Punches Above Its Weight
37:15 The Potential of Synthetic Biology
39:00 Connecting Innovation Across UK Cities
42:00 Policy Changes That Could Unlock Growth
44:30 Why Leaving Your Lane Matters
47:00 The Future of Manchester Innovation
50:15 A Memo to Future Innovators
52:10 What Innovation Really Means
54:00 Building the Next Generation of UK Startups
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Dame Julia Hoggett DBE joins Oli Barrett on Tomorrow: The Future Forum Podcast to explore the future of British business, innovation, investment and leadership.
As Chief Executive of the London Stock Exchange, Julia sits at the intersection of finance, technology and trust. In this wide-ranging conversation, she shares her vision for creating an environment where great companies can start, grow, scale and stay in the UK, while ensuring more people benefit from the nation's economic success.
Julia explains why she describes the London Stock Exchange as a "300-year-old fintech", discusses the opportunities and challenges created by AI, tokenisation and digital markets, and outlines why she believes Britain already has all the ingredients needed to become a global leader in innovation.
The conversation also explores leadership, succession, the importance of building teams that can thrive without you, and why future leaders should aspire to become obsolete.
Whether you're an entrepreneur, investor, policymaker or leader, this episode offers a fascinating perspective on how capital, technology and human ingenuity can shape the future.
Dame Julia Hoggett, DBE joined the London Stock Exchange plc as CEO in April 2021. She is also Head of Digital and Securities Markets at the London Stock Exchange Group (LSEG), which includes leading the group’s digital markets initiative and wider responsibility for the Group’s other equity venues.
Julia previously worked at the UK’s Financial Conduct Authority as Director of Market Oversight and Head of Wholesale Banking Supervision. Prior to the FCA, Julia held roles at Bank of America Merrill Lynch where she was the Head of FIG flow financing, Covered Bonds Short-Term financing and Green Bonds for EMEA, and for the DEPFA BANK Group where she held several roles, including CEO of DEPFA ACS BANK and Head of Long-Term Funding for the DEPFA BANK Group. Julia started her career at JPMorgan where she focused on Emerging Markets and then Sovereign and Supranational Agency Debt Origination.
In 2022, Julia became the inaugural Chair of the UK’s Capital Markets Industry Taskforce. Julia was made a Dame Commander of the Order of the British Empire (DBE) in His Majesty’s June 2024 Birthday Honours for services to finance and business. Julia was also named in the Financial Time’s 25 Most Influential Women of 2024 list and awarded an Honorary Freedom of the City of London in 2023. She has been named on several of Financial News’ ‘Most Influential’ lists over the last 15 years. She has also appeared in several Diversity and Inclusion impact lists.
Julia holds a degree in Social and Political Sciences from Newnham College, Cambridge University and undertook a research scholarship at Kings College, Cambridge University focused on public policy and economic development strategies in East Africa. Julia actively advocates for diversity and inclusion and has been involved in initiatives to deliver progress in this space for over two decades.
About the Podcast
The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co
Each episode explores the intersection of leadership, technology, creativity and systems thinking.
🔔 Subscribe for more conversations about the future of leadership, innovation and creativity.
Chapters
00:00 Britain has all the ingredients to succeed
00:31 Introduction: Dame Julia Hoggett DBE
01:38 A vision for Britain's future economy
02:56 What stock exchanges are really for
04:24 What drives founders and entrepreneurs
06:39 Public markets, growth and scaling businesses
06:59 Why the London Stock Exchange is a "300-year-old fintech"
08:10 Debunking myths about the London Stock Exchange
09:59 Can ambitious British companies raise enough capital?
11:04 Pension funds, investment and the Mansion House reforms
13:14 Which industries need to reinvent themselves?
15:00 The skills that matter most in the age of AI
16:42 How Julia uses AI as a co-pilot
18:52 AI, algorithms and the future of markets
21:19 Tokenisation and the next evolution of capital markets
23:50 Why private markets matter for UK growth
26:29 Leadership and aspiring to be obsolete
29:33 Inspiring the next generation of problem-solvers
32:24 Julia's career and answering life's "exam questions"
34:05 The challenge Britain should be solving right now
36:04 Starting with the destination and working backwards
36:32 Julia's memo to the future
37:34 Final reflections and closing thoughts
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Maggie Philbin OBE, CEO TeenTech and Technology Broadcaster joins Oli Barrett for a fascinating conversation about technology, education, opportunity and the future of work.
Drawing on decades spent exploring innovation and her work as founder of TeenTech, Maggie explains why Britain's biggest untapped resource is the talent sitting in classrooms across the country. She shares why schools must focus less on memorisation and more on confidence, curiosity and communication, and why employers need to do more to recognise potential rather than polish.
The discussion explores the impact of AI on education, the importance of ethics and access, how mentorship can transform lives, and why listening to young people may be the key to solving some of society's biggest challenges.
Maggie also reflects on her years presenting Tomorrow's World, the technologies that changed society, and her hopes for a future that is fairer, more inclusive and full of opportunity.
Maggie Philbin OBE is well known for her work in radio and television where for over 30 years she has reported on a wide range of science, medical and technology programmes from Tomorrow’s World to Bang Goes The Theory.
In 2008 she co-founded TeenTech, an award-winning charity which works across the UK getting young people innovating, creating, building skills and preparing for a fast-changing future. TeenTech helps students, parents and teachers understand the real opportunities in contemporary industry.
She received the WISE Award for Communication and Outreach for her work promoting diversity in 2013. In June 2016 she was voted most influential woman in UK IT by Computer Weekly and also named 2016 Digital Leader of the Year. She was awarded an OBE in Jan 2017 for her work to promote careers in STEM and the Creative Industries. In July 2017 she received the Tech4Good Special Award and in 2019 TeenTech was awarded the Best Employer and School Outreach. She is patron of the Council for Professors and Heads of Computing and has been awarded ten honorary degrees and fellowships for her work.
About the TeenTech Charity
TeenTech help young people understand opportunities in contemporary industry, no matter what their gender or social background. Their engaging, sharply focussed initiatives reach over 14,000 students aged 8-19 every year and are carefully planned to involve teachers and parents as they are the main influencers in career decisions. Over 300 companies and 40 UK universities work with TeenTech helping deliver their exciting programmes to students across the UK.
About the Podcast
Chapters
00:00 Why young people aren't "work ready" — and why that's okay
00:40 Introduction: Maggie Philbin joins Tomorrow
01:38 Maggie's prediction for the next decade: ethics, access and AI
03:21 Which Tomorrow's World predictions got it right?
05:37 The technology that convinced Maggie the future had arrived
06:39 The unexpected origins of TeenTech
07:25 The school visit that changed everything
09:52 Why employers should focus on potential, not readiness
11:26 How TeenTech measures impact and changes lives
13:52 What young people really think about ethics and innovation
14:42 Beth's journey from TeenTech participant to engineering student
17:18 How businesses can engage meaningfully with young people
18:38 AI, technology and the future of education
19:20 The qualities schools struggle to teach: confidence and resilience
21:37 What Maggie would change about the education system
23:44 Will the classroom of the future be high-tech or human-first?
25:50 Why Maggie has enormous respect for teachers and students
26:12 Future Question: What behaviour will confuse people in 50 years?
27:01 What schools reward that matters less in real life
28:42 Lifelong learning in a rapidly changing world
30:05 Why employers should recruit for potential, not polish
30:38 The TeenTech story that transformed a student's life
35:26 Why no young person should think they're stupid
36:42 What Maggie was really like at school
38:51 Britain's biggest wasted source of talent
39:27 What "Leave Your Lane" means to Maggie
40:51 How TeenTech was built from unexpected experiences
42:59 Why Maggie remains optimistic about the future
44:23 Creating a fairer world through access and opportunity
45:28 Maggie's memo to the future: "Listen to everyone"
46:50 Final reflections and closing thoughts
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What happens when entrepreneurs, diplomats, technologists, creatives and innovators from completely different industries come together in one city?
In this special on-the-road episode, Oli Barrett travels to Los Angeles for Greater Together LA, the UK’s largest ever trade delegation to the United States.
Across a remarkable few days, Oli speaks with Paul Rennie (UK Consul General, Los Angeles), Dr Katie King, (Co-founder and CEO, BioOrbit), Alexander Trewby (Co-founder, Apian) Lottie Birdsall-Strong, (Chief Impact Officer, Shakespeare's Globe), Jeremy Burton, (General Manager - Observability Business Unit, Snowflake), Persephone Godwin, (Business Development Manager, London and Partners) and Matt Scheckner, (Founder and Chair, Future Forum).
This episode is a masterclass in “engineered serendipity” and a glimpse into the future being built right now.
About the Podcast
The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co
Each episode explores the intersection of leadership, technology, creativity and systems thinking.
🔔 Subscribe for more conversations about the future of leadership, innovation and creativity.
Chapters
Chapters (By Guest Speaker)
00:00 — Introduction: Welcome to Tomorrow: The Future Forum Podcast
00:45 — Paul Rennie (UK Consul General, Los Angeles) joins the podcast
02:05 — “Combinativity” & engineered serendipity
04:30 — The future of storytelling, AI & human connection
06:40 — Global trade, logistics & the future of collaboration
09:23 — Dr Katie King (Co-Founder & CEO, BioOrbit) joins the podcast
10:15 — Manufacturing cancer drugs in space
12:17 — Scaling pharmaceutical production in microgravity
14:07 — “We’re a pharma company that uses space”
15:32 — The investors & partners needed to scale
16:47 — From physics teacher to NASA intern to founder
18:04 — Memo to the future: “Don’t give up”
18:45 — Alexander Trewby (Co-founder, Apian) joins the podcast
20:00 — Drones transforming healthcare logistics
22:15 — Flying blood samples across London hospitals
24:40 — The future of autonomous healthcare delivery
27:10 — Why Britain could lead physical AI infrastructure
29:30 — “Leave your lane” & building diverse teams
31:00 — Long-term thinking & investing in the future
31:47 — Lottie Birdsall-Strong, (Chief Impact Officer, Shakespeare's Globe) joins the podcast
32:10 — Why culture & social value matter more than ever
33:00 — The future of impact, governance & creativity
33:44 — Jeremy Burton (Snowflake) joins the podcast
34:13 — AI, data & the future of healthcare
35:56 — Why AI adoption starts with “baby steps”
36:30 — Human intelligence vs artificial intelligence
37:19 — Persephone Godwin (London & Partners) joins the podcast
38:13 — What people misunderstand about Los Angeles
39:30 — The reality behind the creative industries
40:42 — AI’s impact on creativity & media
41:56 — Advice for UK founders entering the US market
42:57 — Matt Scheckner (Founder & Chair, Future Forum) joins the podcast
43:34 — Why UK-US collaboration matters now
44:40 — The vision behind Future Forum
46:30 — Advice for entrepreneurs building globally
47:26 — Final reflections from Los Angeles & Greater Together LA
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What happens when one of Europe’s leading AI founders looks 20 years into the future?
In this episode of Tomorrow: The Future Forum Podcast, Oli Barrett sits down with entrepreneur Husayn Kassai to explore the future of AI, startups, work, education and human potential.
Husayn shares the story behind building Onfido from an Oxford University idea into one of the UK’s standout AI success stories, after being rejected by more than 100 investors. He explains why today’s founders need different skills, why AI will massively reshape the workforce, and why human judgment, relationships and culture will matter.
Husayn Kassai is founder and CEO of ollo, building internal AI capability for mid-market companies. Before ollo, he co-founded and led Onfido as CEO – growing it from zero to $100m ARR in 7 years before its 2024 acquisition, the largest UK AI exit. He is based at London's AI Hub. Husayn holds a BA in Economics and Management from Keble College, Oxford, and served as President of Oxford Entrepreneurs.
About the Podcast
The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co
Each episode explores the intersection of leadership, technology, creativity and systems thinking.
🔔 Subscribe for more conversations about the future of leadership, innovation and creativity.
Chapters
00:00 – Introducing Husayn Kassai & The Future of AI
01:22 – What The World Looks Like in 16 Years
02:32 – Building Startups Around Technological Shifts
04:54 – Starting an eBay Business at 12 Years Old
07:54 – Building Onfido & Spotting the Identity Problem
09:54 – The Two “Miracles” Investors Didn’t Believe
12:48 – Why Timing Matters in Startups
13:05 – What’s Easier & Harder for Founders Today
15:24 – AI Teams: Why 14 People Can Do the Work of 50
18:16 – The Skills AI Still Can’t Replace
19:42 – What Husayn Looks For When Hiring
22:04 – Why Young Workers Will Drive AI Adoption
23:59 – The Rise of “Shadow AI” Inside Companies
24:49 – Do Great Founders Need Trauma?
27:54 – What Investors Get Wrong About Startups
29:42 – The Biggest Leadership Lesson Husayn Learned
29:53 – The Founder Skill AI Will Never Replace
31:15 – AI’s Biggest Opportunities: Healthcare & Education
32:51 – The Growing Risk of AI Inequality
35:48 – What Governments Should Do Differently
37:28 – Should Schools Embrace AI?
39:39 – Growing Up Between Iran & The UK
41:54 – Would Husayn Hire Himself Today?
42:07 – Why Learning AI Is Like Learning Excel in the 90s
43:09 – Why Physical AI Communities Matter
44:05 – Why The UK Is Still a Great Place to Build
45:11 – Why Ollo Will Be His Last Startup
45:50 – Using AI to Help Developing Countries
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