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 We're glad we have someone who’s being very impactful in a time that’s upended all of our worlds: Amy Smith, the Chief Giving Officer of TOMS. For those of you who've been living under a rock the last 10+ years, TOMS is the shoes and apparel brand that has giving at its core, and we caught Amy shortly after TOMS announced the launch of their COVID-19 Global Giving Fund.

On this episode, we discuss:

• How can brands futureproof themselves by starting with purpose in mind? 
• Can consumers see through inauthentic brands that try to jump on the corporate social responsibility bandwagon, or not? 
• Can brands get away with having a political disposition? 

As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play.