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There are thousands of companies inside Action Sports. All have their own uniqueness to them and each one wants to have the most exposure so at the end of the day, they convert more people to their products or brand. 

When it comes to the larger companies, like Skidoo, they have a budget large enough to seek out individuals to help them push and promote their products and ultimately their brand. Tony Jenkins is a Skidoo Ambassador for the last 8 years as of this episode. The journey to become an ambassador wasn't typical. Though in Tony's case, it was unique and makes total sense of why he was selected.

From a young age, Tony was passionate about riding snowmobiles and dirt bikes. He found himself very fortunate to be raised in Idaho where the trail head to some of the best riding was within a few hours drive. As a Skidoo Ambassador, Tony Jenkins has learned what it takes to promote a business in our changing world of social media and is proud to be working alongside a large company that shares the same passion as he does.

Enjoy this episode!