Marty Neumeier, designer for Apple explained in recent podcasts (TheFutur with Chris Do) what Branding was all about. Branding is not just a logo, it is an attitude, a lifestyle, what and how people consume you as a music artist, you as a BRAND. In this episode, let me talk to you a little bit more about why music artists, singers, songwriters, rappers and bands need to push harder to create and develop great and strong brands.