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Too much information: 5 things your website doesn’t need
It's easy to load up your website with too much information, just because you can.
But you should ask yourself: does more information mean more sales? Or is it a distraction, burying your core advantages beneath a mountain range of generic info-spam?
Our new website is designed to be as small as possible, and get people out of there and in touch with our sales people as soon as possible. We believe it's a more profitable strategy. Find out why.
Links:
Our new website
Hicks Law: how more choice makes it harder for people to act and buy
Mark Ritson on the ROI of branding for B2B (got to 4 min for Mark's bit)
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By Ian WhitworthIt's easy to load up your website with too much information, just because you can.
But you should ask yourself: does more information mean more sales? Or is it a distraction, burying your core advantages beneath a mountain range of generic info-spam?
Our new website is designed to be as small as possible, and get people out of there and in touch with our sales people as soon as possible. We believe it's a more profitable strategy. Find out why.
Links:
Our new website
Hicks Law: how more choice makes it harder for people to act and buy
Mark Ritson on the ROI of branding for B2B (got to 4 min for Mark's bit)
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