My social feeds are packed with advice lists of what Navy SEALS do, delivered by office business nerds. Other elite warriors never get a look-in. For white collar guy inspo, it's Navy SEALS all the way.

Nothing against Navy SEALS, but my job doesn’t involve much amphibious warfare. No blowing up enemy infrastructure, dragging people back to a boat with a sack over their head, or frankly any danger beyond coffee spillage. Neither does yours.

So this week, analysis of a whole raft of hustle bullshit and why I'd rather see a daily routine post from working parents, rather than some no-friend tech hustler who will continue their 20s behaviour to the grave.

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WHY THE FROG NOISES 🐸 ?

One of our staff has discovered that this show puts his 18-month old son to sleep in quick time. I love that! And I don't want him picking up a nasty swearing habit. So from now on, you'll hear a frog instead of other f-things. Got a sleepless infant at home? At last, a proven use for the blog!