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Too Much Time to Fill: WWE Creative Stalls Under Content Demands (ep.928)
In the past, WWE thrived under time constraints, delivering tight, compelling hour-long wrestling shows that left fans wanting more. Fast-forward to today, and the landscape is flooded with content—up to eight hours weekly between Raw, SmackDown, NXT, premium live events, and online programming.
Despite this abundance, or perhaps because of it, the product is suffering creatively. With more hours to fill than ever, the lack of innovation and engaging storytelling is painfully clear, exposing a major flaw in WWE’s modern formula and threatening the long-term value TKO Group Holdings can extract from its media partnerships.
At the JP Morgan Global Technology, Media and Communications Conference, TKO President Mark Shapiro touted WWE's premium live events strategy, calling it “very high quality but low volume”—a uniqueness he claims differentiates WWE from other content producers.
He also addressed the forthcoming docuseries WWE: UNREAL, noting fans’ curiosity about the creative process: “I always tell Nick Khan, careful, let’s not give away the Coca-Cola recipe here… But having said that, I think just a little sneak behind into the writers room is evidence by SNL, something all fans and viewers want to see.”
Shapiro’s comments highlight a growing disconnect between WWE’s perception of its product and the fan experience—where more content doesn't mean better content, and the creative well is clearly running dry.
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Despite this abundance, or perhaps because of it, the product is suffering creatively. With more hours to fill than ever, the lack of innovation and engaging storytelling is painfully clear, exposing a major flaw in WWE’s modern formula and threatening the long-term value TKO Group Holdings can extract from its media partnerships.
At the JP Morgan Global Technology, Media and Communications Conference, TKO President Mark Shapiro touted WWE's premium live events strategy, calling it “very high quality but low volume”—a uniqueness he claims differentiates WWE from other content producers.
He also addressed the forthcoming docuseries WWE: UNREAL, noting fans’ curiosity about the creative process: “I always tell Nick Khan, careful, let’s not give away the Coca-Cola recipe here… But having said that, I think just a little sneak behind into the writers room is evidence by SNL, something all fans and viewers want to see.”
Shapiro’s comments highlight a growing disconnect between WWE’s perception of its product and the fan experience—where more content doesn't mean better content, and the creative well is clearly running dry.
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
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Listen to KOP’s other programs, Podcasters Row… and the Wrestling is Real Wrestling Podcast and The Broadcasters Podcast at http://www.kingofpodcasts.com
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Become a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-is-real-wrestling-podcast--1559158/support.
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View all episodes
By Wrestling Is Real Podcast
3.5
88 ratings
In the past, WWE thrived under time constraints, delivering tight, compelling hour-long wrestling shows that left fans wanting more. Fast-forward to today, and the landscape is flooded with content—up to eight hours weekly between Raw, SmackDown, NXT, premium live events, and online programming.
Despite this abundance, or perhaps because of it, the product is suffering creatively. With more hours to fill than ever, the lack of innovation and engaging storytelling is painfully clear, exposing a major flaw in WWE’s modern formula and threatening the long-term value TKO Group Holdings can extract from its media partnerships.
At the JP Morgan Global Technology, Media and Communications Conference, TKO President Mark Shapiro touted WWE's premium live events strategy, calling it “very high quality but low volume”—a uniqueness he claims differentiates WWE from other content producers.
He also addressed the forthcoming docuseries WWE: UNREAL, noting fans’ curiosity about the creative process: “I always tell Nick Khan, careful, let’s not give away the Coca-Cola recipe here… But having said that, I think just a little sneak behind into the writers room is evidence by SNL, something all fans and viewers want to see.”
Shapiro’s comments highlight a growing disconnect between WWE’s perception of its product and the fan experience—where more content doesn't mean better content, and the creative well is clearly running dry.
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
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Listen to KOP’s other programs, Podcasters Row… and the Wrestling is Real Wrestling Podcast and The Broadcasters Podcast at http://www.kingofpodcasts.com
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Become a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-is-real-wrestling-podcast--1559158/support.
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
Follow KOP on X and TikTok @kingofpodcasts (F Meta!)
Listen to KOP’s other programs, Podcasters Row… and the Wrestling is Real Wrestling Podcast and The Broadcasters Podcast.
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Despite this abundance, or perhaps because of it, the product is suffering creatively. With more hours to fill than ever, the lack of innovation and engaging storytelling is painfully clear, exposing a major flaw in WWE’s modern formula and threatening the long-term value TKO Group Holdings can extract from its media partnerships.
At the JP Morgan Global Technology, Media and Communications Conference, TKO President Mark Shapiro touted WWE's premium live events strategy, calling it “very high quality but low volume”—a uniqueness he claims differentiates WWE from other content producers.
He also addressed the forthcoming docuseries WWE: UNREAL, noting fans’ curiosity about the creative process: “I always tell Nick Khan, careful, let’s not give away the Coca-Cola recipe here… But having said that, I think just a little sneak behind into the writers room is evidence by SNL, something all fans and viewers want to see.”
Shapiro’s comments highlight a growing disconnect between WWE’s perception of its product and the fan experience—where more content doesn't mean better content, and the creative well is clearly running dry.
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
Follow KOP on X and TikTok @kingofpodcasts
Listen to KOP’s other programs, Podcasters Row… and the Wrestling is Real Wrestling Podcast and The Broadcasters Podcast at http://www.kingofpodcasts.com
Buy KOP a Coffee https://buymeacoffee.com/kingofpodcasts
Drop KOP a PayPal https://www.paypal.com/donate?hosted_button_id=3TAB983ZQPNVL
Drop KOP a CashApp https://cash.app/$kingofallpodcasts
Become a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-is-real-wrestling-podcast--1559158/support.
Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
Support KOP by subscribing to his YouTube channel and search for King Of Podcasts
Follow KOP on X and TikTok @kingofpodcasts (F Meta!)
Listen to KOP’s other programs, Podcasters Row… and the Wrestling is Real Wrestling Podcast and The Broadcasters Podcast.
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