In this episode, Fred and John discuss the top ten mistakes made by B2B account managers:

• Thinking some else is the quarterback
•  “I think”
• Not bringing recommendations along with problems
• Not being willing to be a pincushion
• Complaining about the client in the open
• Assuming not hearing from clients means everything’s good
• Referring to your internal team as ‘them'
• Waiting until renewal to sell the value prop
• No account plans
• Not answering the question directly - “Curse of Knowledge”