Today, Jonathan and Kieron delve into the ninth challenge property developers face: dealing with NIMBYs (Not In My Backyard), community and stakeholder engagement, and turning objections into opportunities. They discuss the importance of proactive community engagement, emphasising that it's not just a tick-box exercise but a crucial part of the development process. They highlight the value of early consultations with local councils and stakeholders to mitigate potential conflicts and foster goodwill.

KEY TAKEAWAYS

Engaging with the community early in the development process is crucial. Developers should proactively communicate their plans to local residents and stakeholders to mitigate objections and foster goodwill.

Developers need to comprehend the psychology behind NIMBY (Not In My Backyard) sentiments. Many objections stem from emotional attachments to views or local character, and addressing these concerns can help in gaining community support.

By holding public consultations and providing clear information about developments, developers can manage the narrative surrounding their projects. This proactive approach helps counter negative speculation on social media and builds a positive perception.

Utilising visual aids such as CGI and 3D walkthroughs can help residents better understand proposed developments. This transparency can alleviate fears and misconceptions about how a project will impact their surroundings.

Developers should communicate the broader benefits of their projects, such as affordable housing and public realm improvements. By showcasing how developments contribute to the community, they can shift the focus from objections to positive outcomes.

BEST MOMENTS

"Objections can derail timelines, you know, planning approvals and finance."

"It's trying to find that balance from a developer's point of view, you're trying to create homes for other people, and they're just trying to protect theirs."

"If you do these public consultations, you're actually able to manage the narrative rather than dealing with the fire."

"You can't create community in place if they're not on board."

"You can't afford community engagement, but you can approach it strategically."

HOST BIOS

Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence.

Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success.

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https://www.propertydevelopersiq.co.uk/

https://www.propertydevelopersplaybook.co.uk/