In this final episode of 2025, Jonathan and Kieron reflect on the lessons learned from the past year, and discuss their goals for 2026. They explore various goal-setting strategies, including the SMART framework and the significance of behaviour goals, while also addressing the challenges of instant gratification in today's society. They also share insights on effective networking, building a strong team, and the necessity of reviewing progress regularly.

KEY TAKEAWAYS

Emphasising the importance of setting realistic and achievable goals, particularly in property development, while also recognising the need for flexibility and adaptability in timelines.

Focusing on activity-based goals, such as analysing a certain number of sites per week and attending networking events, to drive results rather than solely concentrating on outcome goals.

Highlighting the significance of building a strong network and team, including finding the right professionals to collaborate with, which can enhance the success of property development projects.

Encouraging regular reviews of progress and adjustments to goals, as well as celebrating small wins to maintain motivation and recognise achievements throughout the year.

Advocating for a life-work balance where personal life takes precedence, and work is structured around it, ensuring that enjoyment and fulfillment are prioritised in both professional and personal endeavours.

BEST MOMENTS

"2025 taught us a lot. It's kind of taking those lessons and making sure we don't make the same mistakes, but actually growing and scaling from that."

"You need to have certain activity goals that you need to be doing, analysing 10 sites per week to be able to submit a certain number of offers per month."

"You want to be a yes man, but this is also quite a hard thing because people don't know, until you know, you don't know how far is too far."

"Celebrate your small wins. A lot of people don't celebrate. We do a fist bump and then we kind of move on, rather than actually saying, okay, let's reward ourselves for doing something amazing."

"The exit of a development should be also the start of the development. You should be reviewing each stage at every stage."

HOST BIOS

Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence.

Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success.

https://www.facebook.com/jonathan.stobbs.7/

https://www.linkedin.com/in/jonathanstobbs/

https://www.facebook.com/kieron.shepherd.73

https://www.linkedin.com/in/kieron-shepherd-83b979aa/

https://www.propertydevelopersplaybook.co.uk

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