On this episode, John and Mark beat up a few metrics like "leads" and "win rate" and share 5 marketing and 5 sales numbers professional services firms should be paying attention to if they want to grow their firm.

Top 5 Marketing Metrics:

• Qualified Opportunities by Source
• Client Lifetime Value
• Client Acquisition Cost
• Revenue by Source
• Return on Marketing Investment

Top 5 Sales Metrics:

• Total Potential Revenue
• Outreach activities
• Pipeline - Creating new Opportunities
• Pipeline - Closed Won Revenue to Date
• Proposals - Ratio of Proposed to Contract Value ($)

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