Ever wonder what it’s like to build a brand from the ground up? Or how to take your inventions from an idea to reality? Join us for a conversation with Brian Fried from the National Inventor Club, on best practices when establishing a brand and the steps for commercializing your inventions.

 

Key takeaways: 

• Connecting with like-minded individuals, seeking advice, and sharing resources are key. This sense of community fosters collaboration, provides support and opens up opportunities for inventors to learn from one another, ultimately increasing their chances of success. 

• From conducting research to determine the uniqueness of an idea to creating a prototype and deciding on the best approach, this process provides a roadmap for success. Strategic decision-making and considering factors such as manufacturing, distribution, and licensing are key.

• Many people overlook the importance of having a genuine barcode on their packaging, which can cause problems when trying to sell to retailers. Purchasing barcodes from third-party sellers online may result in the barcode not matching the brand and potentially getting banned from stores.

 

Connect with GS1 US:

Our website - www.gs1us.org

GS1 US on LinkedIn

 

Connect with guests:

Follow Brian Fried on LinkedIn