In this episode we have the pleasure of interviewing Johanna White on the show, and Johanna is the CEO of Design by Jo.

Johanna is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions.

As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with everyone from individuals to Fortune 200 brands worldwide to help magnetize their dream opportunities, clients and investors, and be as delightfully expensive as they deserve to be. 

Johanna is a now a “Dreamer Extraordinaire” for top performers, elite experts, and companies who are driven to maximize their impact.

In this episode Johana why is is vitally important that the CEO of a company also focuses on branding themselves.  How the times have changed and consumers and potential employees alike now turn to look at the brand of the CEO on social media.  They look at their values and that many times sways their decisions.

Johanna also dives into some great tips and tangibles for how a CEO should attack implementing a brand campaign for themselves.  (which should be done with an expert like Johanna).

Johanna talks about what the “Velvet Coffin” is and why you as the CEO should care and take action to make sure you are not in one!

This is a must listen for any CEO or up and coming leader looking to grow their business and their own personal brand!

Join us for this weeks episode of the High Performance CEO Podcast here:

https://patrickvrogers.com/podcast/top-3-reasons-why-you-must-brand-yourself-correctly-as-the-ceo/