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In late 2016, Google announced publicly that backlinks are still in their top 3 ranking factors. Many experts were surprised but I wasn’t and here’s why…

The PageRank algorithm, which is no longer publicly updated but still used by Google internally, is a crucial part of what gives the search giant an edge over its competition.

So what are the other two top-ranking factors?

• Content
• RankBrain (Google’s Artificial Intelligence)

I discuss all of them in this episode of the GrowRich podcast.