Take your email marketing game up a level by implementing these top 5 dos and don’ts from Senior Email Marketing Manager Jordan Roberson.

5 Email Marketing DON’Ts

Don’t Break Spam Rules

Don’t Batch and Blast

Don’t Buy Email Lists

Don’t use all-image based emails

Don’t send only one kind of email

5 Email Marketing DOs

Do Ensure emails render properly across all devices with Litmus, including mobile

Do Collect customer information and allow subscribers to manage preferences

Do Segment based on preferences and personalize your messaging using customer information

Do Grow your list (responsibly)

Do A/B test to find out what’s best for your demographic