Wpro Podcast

Take your email marketing game up a level by implementing these top 5 dos and don’ts from Senior Email Marketing Manager Jordan Roberson.

5 Email Marketing DON’Ts

Don’t Break Spam Rules

Don’t Batch and Blast

Don’t Buy Email Lists

Don’t use all-image based emails

Don’t send only one kind of email

5 Email Marketing DOs

Do Ensure emails render properly across all devices with Litmus, including mobile

Do Collect customer information and allow subscribers to manage preferences

Do Segment based on preferences and personalize your messaging using customer information

Do Grow your list (responsibly)

Do A/B test to find out what’s best for your demographic

Google Translate has nothing on Wpromote Senior SEO Manager Doug Johnson as he helps us translate the nebulous language of SEO into the sensible business speak of the CEO. So, if you’ve ever struggled as a SEO to explain what you do to your family, friends and clients, this is the podcast for you. And if you’re an executive or an entrepreneur and want to know if SEO is right for your business, it’s 31 minutes well spent. Also, rate and review.

Wpromote Small and Medium Business Directors Darren D’Altorio and Mary Roberts join Greg Pautsch to discuss everything Local Business. They recap the big changes from 2016 business owners need to be aware of and make predictions for the rest of 2017. The team also plays out 5 different scenarios and discuss potential marketing strategies for each.

Wpromote On-Site SEO Director Matt Souza joins Greg Pautsch to discuss a variety of blog strategies and tactics he’s used over the course of his career to help his clients get a lot more visibility and conversions through their blog efforts. The guys discuss refreshing content, to guest post or not to guest post, working with the right writer, talk everything content networking and play out an actual client scenario. There’s also a listener contest!

Host Lee Duggins partners with Wpromote Social Media Manager Darien Fehn to talk exclusively about Snapchat. Since its IPO, Snapchat has been under tight scrutiny from investors and advertisers alike. Lee and Darien take this opportunity to break down Snapchat’s current offerings, the evolving war with Instagram, what it looks like for a company to use Snapchat, and the future of the company post-IPO. Enjoy!

2:05 – Snapchat’s Current Offerings

5:30 – Snapchat or Instagram?

9:00 – How is Snapchat Handling Video?

10:30 – Storytime! How Your Company Could Use Snapchat

14:15 – Vulnerabilities of Snapchat

23:20 – Future of Snapchat

Wpromote Account Director Claire Perez joins Greg Pautsch to discuss a number of Ecommerce strategies and best practices, centered around increasing average order value. Claire starts by speaking to top funnel messaging (4:00), helping Greg with one of his clients (6:52), and explaining dos and don’ts when it comes to cross-selling and upselling (9:10). The conversation then transitions to the shopping cart checkout process (13:30), whether to display shipping prices (15:10), how many payment options to display (16:20), and even more shipping talk (17:50). Greg explains “nibbling” (19:10) and then they get a bit more specific about the free shipping price threshold (20:30) and how to set up effective promotions (22:30). They then bounce around from personalized experience websites (25:20) to loyalty programs (28:40) to e-mails role in increasing AOV (32:20). Finally, there’s a discussion revolving around effectively selling high ticket items online (33:05).

What is the Wpro Podcast? Who is it for? Hosts Greg Pautsch and Lee Duggins explain in this short introduction.

Hi Everyone,

The SEO Webinar was a smashing success, and we’ve already received some great feeback, enough that we will be holding another ‘Basic SEO Techniques and Your Questions Answered SEO Webinar‘ in the coming weeks, with streaming live video where we explain the techniques with a whiteboard or screen sharing examples.

Due to Popular demand, here are the PowerPoint slides from Thursday March 5th’s SEO Webinar where we reviewed 3 sites that were submitted by our viewers.

DOWNLOAD PowerPoint file – 850kb – Powerpoint Presentation SEO Webinar

*NEW* DOWNLOAD the actual live webinar in WMV format. 100MB. This is ONLY in wmv format for PC – I’m terribly sorry about this but it is all we had on short notice to record it. As the response was great we will improve this for the next webinar. The file is kinda large at 100MB and the presentation starts at approx 4:18 into it. (sorry folks! there are not many functioning PCs around to deal with crappy WMV files – darn Microsoft) For best results download the PowerPoint presentation and open a browser to look at the example sites while listening to the audio. I’ve since added an MP3 version of the audio to this post shortly to minimize the download size for you. – AK

Please note: All future webinars will be in a much better format. As this was our first one, it was done in .wmv and is not the most desirable format and the slides didn’t show up so nicely, however the audio is pretty good. Again, I would recommend opening the powerpoint presentation to follow along and just opening your browser to look at the sites we are talking about. This will be fixed in the next ‘SEO Basics Webinar’ where I’ll be going over basic SEO techniques, offering ‘free site reviews’ then doing another ‘Live SIte Review’ shortly afterwards as the reponse has been so great from our viewers.

If you want a ‘FREE site Review and attended the webinar, be sure to email us as instructed with your website information and contact info before the end of day Tuesday March 10th, 2009.

– Aaron Kronis – Director of SEO follow @KRONiS on twitter or follow @wpromote for more event info

This marks the first of what will probably be a recurring feature. Since every week can’t be the Ben Hur of video blogs, we’re going to occasionally sit down with one person at a time and learn some really heavy stuff about them. Holly was only nervous for the first like 8 questions after we told her that, so great job and way to step up to the plate!

[flv:http://www.wpromote.com/blog/video/videoblog6.flv 438 248]

Our first holiday-themed v-blog. Be warned, it’s an epic — since it covers two weeks’ worth of material. I hope you enjoy the section where everyone recounts the story of Thanksgiving, and let’s be thankful to our history teachers for giving us such a wealth of entertainment.

[flv:http://www.wpromote.com/blog/video/videoblog5.flv 438 248]