Are you a fitness coach striving for excellence but feeling like you're hitting a wall? Tune in to our latest episode of the Strength Matters podcast where we uncover the "Top Five Mistakes Coaches Make." Join hosts Josh Kennedy and Andrew Wallis as they delve into their own experiences and lessons learned, providing invaluable insights for both new and seasoned coaches. This episode isn't just about avoiding pitfalls; it's about elevating your coaching game to new heights!

Timeline Summary:

• [00:24] Not Being the Expert 
• [02:37] Not Charging Enough
• [04:06] Not Targeting Right People
• [05:22] Having Too Many Offers 
• [07:54] Not Investing in Themselves 

Key Takeaways:

1. Niche Focus: Specializing in a particular area helps stand out in a competitive market.
2. Appropriate Pricing: Reflecting the value of your services in your pricing is crucial for sustainability.
3. Client Targeting: Understanding and focusing on your ideal client profile leads to better business outcomes.
4. Offer Management: Limiting your offers to a few high-quality choices enhances service delivery and client satisfaction.
5. Continuous Learning: Investing in personal and professional growth is essential, but it should be balanced with practical business needs.

Websites and Links Mentioned:

• Strength Matters
• Free Website Audit

Quotes:

"In today's competitive market, not being an expert in a niche is a cardinal mistake." - Josh Kennedy

"Undercharging doesn't just hurt your earnings; it attracts the wrong clients." - Andrew Wallis

"Your ideal client should be someone you're not just capable, but passionate about helping." - Andrew Wallis

"A menu too long only dilutes the quality of each dish." - Josh Kennedy, on offering too many services

"Invest in yourself, but remember, your business needs your time too." - Andrew Wallis

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