As the holiday season approaches, Ali & Zamir reflect on the top 5 mistakes they've seen sellers make during 2024. 

Hear the common pitfalls such as; the fear of raising prices due to rank concerns, the danger of setting unrealistic growth targets without market context, and the confusion between indexing and ranking on platforms like Amazon.

Packed with insights into the importance of understanding market dynamics, the implications of pricing strategies, and the need to maintain adequate stock levels to avoid losing sales momentum. Ali & Zamir encourage a shift in mindset from chasing targets to recognising and celebrating progress, balancing gains with ambition with reflection and appreciation.

If you’re already making plans for next year, this episode is your perfect companion to thrive in 2025.

Key Takeaways:

• Avoid the fear of losing rank by understanding how pricing affects visibility and profitability.
• Understand your market growth before setting ambitious growth targets to avoid disappointment.
• Recognise whether you're facing a conversion problem or visibility issue to apply the right solutions.
• Focus on ranking for the most relevant keywords instead of trying to index for everything.
• Maintaining stock levels is crucial; aim to keep inventory above your 45-day sales rate.
• Shift your perspective from measuring gaps to celebrating gains made throughout the year.

To access more insights on boosting sales, minimising costs, and maximising profitability across online marketplaces, visit: https://thiswayup.online/resources