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Top 5 Things Our Clients Should Stop Focusing on (And Things They Should)
#130: Podcasters should STOP focusing on the wrong things - and put that time and effort into the right things.
Our panel discusses several things we see our clients doing that could be better spent in areas that will make their shows more successful.
Do you agree with the Top 5 Things we shared? We certainly didn't agree with each other...why should you? 😁
Key moments:(03:36) Stop Chasing AI & Video Views
(06:16) Beyond Downloads and Video Stress
(08:36) Video Engagement vs. Audio Depth
(12:49) Video’s Flexibility and Challenges
(17:32) Rethinking Episode Descriptions & Titles
(21:50) Beware of Low-Cost CPM Ads
(28:01) Editing Transcripts for Discovery by AI
(35:36) Be Memorable and Entertaining
(43:02) Analytics Over Downloads
(45:52) Intentional Replays & SEO
(49:24) Clarifying Your Podcast Strategy
Resources mentioned in the show:- Audiobook by Tom Webster - The Audience Is Listening: A Little Guide to Building a Big Podcast
- Study on Podcast Trailers - A Playbook for Producing Successful Teasers
Our guests:
Jason Soderberg aka PodVader is currently the VP of Podcast Operations and Production at the Cumulus Podcast Network. He first started all the way back in 2004 as the Producer who created the ESPN platform of podcasts.
In between, he’s served as the Head of Content for BlogTalkRadio/Spreaker/VoxNest - pioneering Dynamic Ad Insertion, the Locked On Network - continuing his passion for sports podcasts, and independent consulting.
...A rare bird who’s worked in both corporate and independent podcasting since the inception of the media.
🔎 Find him at https://cumuluspodcastnetwork.com
Andrea Klunder is the founder, media strategist, and lead producer-editor of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and industry leaders dedicated to cultural impact. She has developed and produced shows for The Santa Fe Opera, New Mexico Department of Cultural Affairs, and Del Sol Quartet, whose first season was an Official Selection at the Tribeca Festival.
Andrea facilitates Power Your Story, a high school mentoring program and podcast produced by neurodiverse students in Chicago, which was a finalist for the Google Creators program in 2019, and has been a featured speaker and trainer for Podcast Movement, Podfest, She Podcasts Live, the University of Florida, Opera America Education Forum, After School Matters, and many, many podcasts. Her mission is to help your voice shine!
🤫 Andrea’s secret podcast featuring voice memos about strategic insights and podcasting skills https://app.helloaudio.fm/feed/3d09b4d6-fddf-4a2c-8338-ac295c32666e/signup
Lou Bartone helps smart business owners use AI to save time, simplify marketing, and create better content without sounding like a malfunctioning robot in a rented blazer.
As a former Hollywood TV executive, video marketing expert, and Certified AI Consultant, Lou brings strategy, storytelling, and practical AI know-how to entrepreneurs who want results without the tech-induced migraine.
Tired of asking ChatGPT for content ideas and getting back a bowl of digital oatmeal? Join the AI Playground for just $11/month. 👉 https://loubortone.com/AIP
______________________________
Tools we used:*Riverside.fm to RECORD
*WhisperTranscribe for SHOW NOTES
PodChapters for EMBEDDED CHAPTERS
*Captivate.fm for our podcast MEDIA HOST
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
______________________________
Mentioned in this episode:
WEBINAR: The Subsidy Cliff! Avoiding a $24,000 Tax Surprise 😳
Free webinar for anyone who gets their insurance though The Marketplace (Healthcare.gov) - because things have changed this year!
Join me and Sean Mullaney, an advice-only financial advisor, for 12 ways to avoid going over the Subsidy Cliff and owing the government THOUSANDS of dollars in repaid subsidies.
Subscribe to the Podcast Editor Industry newsletters for reminders, and hit the "Notify Me" button on the YouTube live at Subsidy Cliff: Avoiding a $24,000 Tax Surprise 😳
Podcast Editor Industry Newsletter
The Podcast Editor Academy
Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS:
-Weekly Challenges via email
-Windshield University with our Private Podcast
-Office Hours
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podcast Editor Academy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
View all episodes
By Steve Stewart, Mark Deal
5
88 ratings
#130: Podcasters should STOP focusing on the wrong things - and put that time and effort into the right things.
Our panel discusses several things we see our clients doing that could be better spent in areas that will make their shows more successful.
Do you agree with the Top 5 Things we shared? We certainly didn't agree with each other...why should you? 😁
Key moments:(03:36) Stop Chasing AI & Video Views
(06:16) Beyond Downloads and Video Stress
(08:36) Video Engagement vs. Audio Depth
(12:49) Video’s Flexibility and Challenges
(17:32) Rethinking Episode Descriptions & Titles
(21:50) Beware of Low-Cost CPM Ads
(28:01) Editing Transcripts for Discovery by AI
(35:36) Be Memorable and Entertaining
(43:02) Analytics Over Downloads
(45:52) Intentional Replays & SEO
(49:24) Clarifying Your Podcast Strategy
Resources mentioned in the show:- Audiobook by Tom Webster - The Audience Is Listening: A Little Guide to Building a Big Podcast
- Study on Podcast Trailers - A Playbook for Producing Successful Teasers
Our guests:
Jason Soderberg aka PodVader is currently the VP of Podcast Operations and Production at the Cumulus Podcast Network. He first started all the way back in 2004 as the Producer who created the ESPN platform of podcasts.
In between, he’s served as the Head of Content for BlogTalkRadio/Spreaker/VoxNest - pioneering Dynamic Ad Insertion, the Locked On Network - continuing his passion for sports podcasts, and independent consulting.
...A rare bird who’s worked in both corporate and independent podcasting since the inception of the media.
🔎 Find him at https://cumuluspodcastnetwork.com
Andrea Klunder is the founder, media strategist, and lead producer-editor of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and industry leaders dedicated to cultural impact. She has developed and produced shows for The Santa Fe Opera, New Mexico Department of Cultural Affairs, and Del Sol Quartet, whose first season was an Official Selection at the Tribeca Festival.
Andrea facilitates Power Your Story, a high school mentoring program and podcast produced by neurodiverse students in Chicago, which was a finalist for the Google Creators program in 2019, and has been a featured speaker and trainer for Podcast Movement, Podfest, She Podcasts Live, the University of Florida, Opera America Education Forum, After School Matters, and many, many podcasts. Her mission is to help your voice shine!
🤫 Andrea’s secret podcast featuring voice memos about strategic insights and podcasting skills https://app.helloaudio.fm/feed/3d09b4d6-fddf-4a2c-8338-ac295c32666e/signup
Lou Bartone helps smart business owners use AI to save time, simplify marketing, and create better content without sounding like a malfunctioning robot in a rented blazer.
As a former Hollywood TV executive, video marketing expert, and Certified AI Consultant, Lou brings strategy, storytelling, and practical AI know-how to entrepreneurs who want results without the tech-induced migraine.
Tired of asking ChatGPT for content ideas and getting back a bowl of digital oatmeal? Join the AI Playground for just $11/month. 👉 https://loubortone.com/AIP
______________________________
Tools we used:*Riverside.fm to RECORD
*WhisperTranscribe for SHOW NOTES
PodChapters for EMBEDDED CHAPTERS
*Captivate.fm for our podcast MEDIA HOST
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
______________________________
Mentioned in this episode:
WEBINAR: The Subsidy Cliff! Avoiding a $24,000 Tax Surprise 😳
Free webinar for anyone who gets their insurance though The Marketplace (Healthcare.gov) - because things have changed this year!
Join me and Sean Mullaney, an advice-only financial advisor, for 12 ways to avoid going over the Subsidy Cliff and owing the government THOUSANDS of dollars in repaid subsidies.
Subscribe to the Podcast Editor Industry newsletters for reminders, and hit the "Notify Me" button on the YouTube live at Subsidy Cliff: Avoiding a $24,000 Tax Surprise 😳
Podcast Editor Industry Newsletter
The Podcast Editor Academy
Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS:
-Weekly Challenges via email
-Windshield University with our Private Podcast
-Office Hours
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podcast Editor Academy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy