As a digital marketer, it is not unlikely for you to spend multiple hours planning lead generation and conversion strategy. You may be always thinking about what content to post, which email to send, and how to make graphics more appealing. You may even spend a significant budget on PPC in the hope for leads.

The major goal of all these marketing actions is to drive user engagement on your landing page or website. Once the user clicks on your call-to-action and reaches the checkout or contact us page, your purpose is achieved. Continue reading...