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For a marketer, the holiday season is one of the most important times to promote their products. The holiday season is a prime time for businesses as they bring in new customers and opportunities to boost sales. With the pandemic instilling a sense of caution among the people, more and more customers are turning to ecommerce and hence with Christmas coming up, this is the best chance for businesses to build up a strong email marketing campaign. Continue reading...

As a marketer, it is obvious you already know that segmentation is the best strategy of all times. When you make efforts to segment your users, you are able to achieve more click-throughs and high open-rates, which is even backed by this data. It says that you can improve your click-through rate by 64% and the open rate by 14 %.

With that being said, it is still not easy to decide how you should segment your e-commerce users and lists. This is why we have prepared a small guide explaining the trending segmentation tricks. Continue reading...

Don't you agree that receiving cold emails is frustrating? When strangers land in your inbox and start spamming you, all you want to do is block them to avoid them immediately.

This is, in fact, backed by a study, which says that the reply rate of cold emails is 2% and even less in some cases. Continue reading...

During your email marketing campaign, you may often hear from peers and other managers that timing is the key. To some extent, it truly is.

For this reason, we have discussed the best timing to send out your emails. However, we have also discussed how you can optimize your campaign by finding the right timing for your audience. This is because if you know the best time to send emails, your competitors know that too. So, to gain an edge, there's something that you need to do differently. Continue reading...

As a marketer, it can be hard to re-engage and offer value to non-openers of your email campaign. It is highly likely that you have already tried multiple methods, such as reach out to them in the next campaign or using other marketing methods.

However, in reality, you can easily attract these users with another email. It is actually the same email but with a twist. Maybe a tweaked subject line or a new timing. Continue reading...

The size of your business doesn't impact your efforts to market your products and services. Regardless of how big your organization is, you need to promote your products and reach out to the right audience through a digital medium.

But, the size of your organization does impact your marketing budget. As a small or medium business, you may not have too much money to spend on marketing. This is why email marketing is the best option for small businesses. Continue reading...

When you are designing a new service or product, you need to put in a lot of work and effort. Unfortunately, your work doesn't end once you have creating the product or service. You have to work on promoting and launching this product or service in the right way. You need to strike a chord between various elements.

With COVID-19 making this task extremely difficult, we have explained the tips to promote your product or service below. Continue reading...

Marketing doesn't stay the same. In the 50s, we had a very different world, where digital marketing was not really prominent. It was just in the preliminary stages. However, once we had access to the internet, it was possible for us to device methods to reach out to B2B users. Even at that time, email marketing was a great method. Continue reading...

The coronavirus pandemic halted the functioning of every organization across the globe. But, as the pandemic quarantine is easing, enterprises are looking to reopen and return to their offices. This also means that they are willing to reach out to their audience through email marketing as soon as possible.

However, it is obvious that post-quarantine email marketing would be a lot different. There are some extra measures that we may have to take, and here's why: Continue reading...

For a range of companies doing business online or attracting users through the digital medium, email marketing is one of the best strategies for higher ROI.

However, your entire campaign depends on one factor, your email marketing list. To maintain a healthy and valuable relationship with your users, you need to focus on building a strong list. You need to focus on the best practices utilized in the industry for B2B email marketing list management. Continue reading...