It does not matter how much your employees love working with you, sooner or later they will need a vacation to clear up their head and spend some quality time with family and friends. It is good for both employees and the company that everyone in the office takes leave once in a while. However, in any case, vacation or a sick day leave, the work in the office is going to get complicated in the absence of the employee.

There are certain responsibilities that only specific employees can cater to and fill up the void; you either have to distribute the responsibilities among other employees or hire someone on a temporary basis. If the absence is called in the last minutes, things can get off-track completely. In lack of a proper system to track and manage paid employee leaves, you may even end up providing paid time off even when the employee has already used the benefits. Continue reading...

Despite the emergence of many other types of marketing communications, most of your users still prefer using their email to communicate with brands. It is an optimized marketing channel with immense growth power and opportunity-oriented execution. However, the popularity of this digital marketing trick doesn't mean that email is easy. If anything, it is the opposite of simple execution. From curating a message to reaching the user's email box, every step should be optimized and closely monitored. Continue reading...

A few years back, the only prominent marketing channel that we had was email marketing. Today, the situation is extremely different. However, even while other marketing channels have emerged from the blue, email marketing is still the preferred marketing trick for most of the marketers. A large percentage of marketing returns arise from these powerful marketing tools.

However, the popularity of this marketing type doesn't mean that it is easy for B2B and B2C customers. For both types of users, you need to employ different types of focused strategies. Below we have discussed how you can achieve that. Continue reading...

Email campaigns are great when you need to retain customers, gain repeat business, and attract new customers. We all have a preset standard, wherein we try to retain old customers, offer them choices, and regain their trust. You know there are a set of people who want information or services from you, so you are more likely to make extra efforts in retaining these customers at any cost. Isn't it?

For this reason, A/B testing is a technique we can't afford to overlook. The structure and format of the testing technique help in receiving high conversions and success sooner in an email marketing campaign. The costs incurred are also less. Continue reading...

Think about it, the internet is spreading at an exponential rate. It is only a matter of time the entire world would be connected by the power of the internet.

There's no doubt in the fact that considering the importance of the internet, a lot of our marketing efforts are being conducted digitally. This method of marketing now seems more natural than TV or radio advertisement. If we can't find anything on the internet, it is highly unlikely for us to purchase it. Isn't it? Continue reading...

When you are running a small business, there’s just too much to do. You need to wear a dozen hats to keep the business running.

However, while you may be achieving multiple tasks single-handedly, what are you doing for your marketing?

This question haunts multiple entrepreneurs, as they know that the lack of marketing is limiting the capability of their business. The inability to use marketing restricts their skills to gain a competitive edge in the market. Continue reading...

As a digital marketer, it is not unlikely for you to spend multiple hours planning lead generation and conversion strategy. You may be always thinking about what content to post, which email to send, and how to make graphics more appealing. You may even spend a significant budget on PPC in the hope for leads.

The major goal of all these marketing actions is to drive user engagement on your landing page or website. Once the user clicks on your call-to-action and reaches the checkout or contact us page, your purpose is achieved. Continue reading...

The only reason we follow many email marketing tips is that we want users actually to open the content and gain value from it. We want to reach out to the right audience; people who wish to receive content from us.

However, it is not hard for email campaigns to lose efficiency along the line and land in the spam folder. In fact, it is not even hard for your desired users to ignore your email due to the clutter. Continue reading...

The importance of email marketing can be gauged by the fact that it is still surviving strong amongst various new emerging digital marketing techniques. If we compare the ROI of other marketing techniques with the ROI of email marketing, then email marketing would win this race.

According to the given statistics, you can receive 4000% results with your email marketing efforts. This means that for every USD 1 you spend, you can receive USD 40. Great, right? Continue reading...