When you're trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others.

5. Create a Facebook page or group 4. Build/support your local gaming community 3. Use other's crowds by getting your game to reviewers and other influencers 2. Send infrequent newsletters 1. Create a landing page and funnel people to it through flyers, ads, social media, and everywhere