Don’t Let Your Old Agency Sabotage Your Handover

When switching agencies, your old team still controls your Google Ads, SEO tools, and tracking setup. If the handover is not handled properly, they can leave things broken or restrict access without you even noticing.

Missing tracking, lost logins, removed data, or hidden errors can quietly damage performance and delay progress.

Make sure everything is fully transferred and audited. Your business should not suffer just because someone else is moving on.

www.topclick.co.za

visit https://topclick.co.za/

Broad Match Keywords Kill Google Ads Accounts

Broad match might look like the easy option but it gives Google too much control and brings in the wrong traffic fast.

Your ads end up showing for irrelevant searches, wasting budget and lowering lead quality. You think your campaign is running but the results are all over the place.

If you care about performance, use match types that give you control. Broad match is how accounts bleed money without real returns.

#GoogleAds #BroadMatch

Broad Match Keywords Kill Google Ads Accounts

Broad match might look like the easy option but it gives Google too much control and brings in the wrong traffic fast.

Your ads end up showing for irrelevant searches, wasting budget and lowering lead quality. You think your campaign is running but the results are all over the place.

If you care about performance, use match types that give you control. Broad match is how accounts bleed money without real returns.

visit https://topclick.co.za/

Your Website and Marketing Are Not a Hobby

Your website and marketing are not just side tasks. They shape how people see your business and decide whether to trust you.

Letting someone handle it just because they enjoy it or know how to post on social media is not enough.

This is not a school project. It is your brand, your reputation, and your revenue.

Treat it like the serious part of your business that it is.

#DigitalMarketing #website #WebDesign #MarketingMatters

Your Website and Marketing Are Not a Hobby

Your website and marketing are not just side tasks. They shape how people see your business and decide whether to trust you.

Letting someone handle it just because they enjoy it or know how to post on social media is not enough.

This is not a school project. It is your brand, your reputation, and your revenue.

Treat it like the serious part of your business that it is.

visit https://topclick.co.za/

3 Reasons You Are Struggling to Get Hold of Your Leads

If your leads are not answering, it usually comes down to one of three things.

You are only calling them. Most people ignore unknown numbers. If you are not also using email, WhatsApp, or SMS, you are limiting your chances.

There is a delay. The longer you wait to follow up, the less likely they are to respond. Timing is everything.

The leads are not qualified. Sometimes people forget what they filled in or did not fully understand what they were signing up for.

It is not just about the leads. It is about how you handle them.

#LeadGeneration #SalesProcess #leads

3 Reasons You Are Struggling to Get Hold of Your Leads

If your leads are not answering, it usually comes down to one of three things.

You are only calling them. Most people ignore unknown numbers. If you are not also using email, WhatsApp, or SMS, you are limiting your chances.

There is a delay. The longer you wait to follow up, the less likely they are to respond. Timing is everything.

The leads are not qualified. Sometimes people forget what they filled in or did not fully understand what they were signing up for.

It is not just about the leads. It is about how you handle them.

visit https://topclick.co.za/

Remove EM Dashes from ChatGPT

Em dashes are long punctuation marks often used to separate ideas. ChatGPT tends to overuse them because they’re common in formal writing and training data.

The problem is, most people don’t naturally write like that. When your content is full of em dashes, it instantly feels like it was written by AI.

If you’re creating content for clients, SEO, or social media, that kind of pattern makes your writing feel less human.

It’s a simple fix. You can adjust it in the personalization settings and give clearer instructions in your prompt.

#emdash #emdashes #ChatGPT #AI

Remove EM Dashes from ChatGPT

Em dashes are long punctuation marks often used to separate ideas. ChatGPT tends to overuse them because they’re common in formal writing and training data.

The problem is, most people don’t naturally write like that. When your content is full of em dashes, it instantly feels like it was written by AI.

If you’re creating content for clients, SEO, or social media, that kind of pattern makes your writing feel less human.

It’s a simple fix. You can adjust it in the personalization settings and give clearer instructions in your prompt.

visit https://topclick.co.za/

ChatGPT SEO Prompts

ChatGPT can help you create powerful SEO prompts to analyse your competition, break down sitemaps, and find new ranking opportunities.

It can give you strategies and plans based on data, not guesswork. From content ideas to keyword insights, ChatGPT becomes a useful part of your SEO workflow when used properly.

#ChatGPT #SEO #SEOPrompts