If You Can’t Explain It Simply, You Don’t Understand It
If the person handling your SEO or Google Ads can’t explain what they are doing in plain language, they probably don’t understand it properly themselves.
It’s easy to hide behind jargon, complicated reports, and endless analytics dashboards. But if they truly understood your business, your goals, and the platforms they are managing, they would be able to break it down simply.
A real expert can explain strategy, performance, and next steps without confusing you. They make things clearer, not more complicated.
If you feel lost after getting an SEO report or Google Ads review, it’s a sign something is wrong. Complexity does not equal expertise. Understanding does.
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