What Are Broad Match Keywords in Google Ads and Why You Must Not Use Them
Broad match keywords allow Google to show your ads for a wide range of related and loosely connected searches.
While this can increase reach, it often brings in irrelevant traffic, lowers lead quality, and wastes budget if not tightly controlled.
Without strong negative keywords and oversight, broad match expands beyond intent and reduces performance.
More reach does not mean better results.
Control matters.
#GoogleAds #PPC #BroadMatch #PaidSearch #DigitalMarketing