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This week, Joanna and Michelle break down what Wicked, Dancing with the Stars, and reality TV villains can teach you about building a magnetic personal brand. Plus: the content formats dominating 2025 (and how to use them to get real traction).

What You’ll Learn:

• How to use personal branding the way Hollywood franchises and reality TV stars do
• The content formats currently outperforming everything else — and why
• How to improve watch time, hooks, POV angles, and “thought reversal” content to boost conversions
  
  

Timestamps:
 00:00 – Introduction
 02:45 – The business lesson behind Costco’s $4 Culture Pop moment
 05:58 – What to give away for free (and what not to) in 2025
11:52 – Wicked’s two-part rollout & why it’s a personal branding masterclass
18:40 – Why reality TV villains dominate attention (and how to replicate it ethically)
27:15 – The content formats popping off right now
39:10 – Why your content isn’t performing (and how to fix it)

References & Resources:

• Wicked (movie)
• Dancing With the Stars
• Secret Lives of Mormon Wives
• Alex Hormozi
• Culture Pop
  
  
  

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📩 Michelle: [email protected]
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