Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

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What if the clients you’re chasing on Instagram are already one introduction away? This episode breaks down how referrals, case studies, and smart ad spend are quietly outperforming the content hamster wheel.

What You’ll Learn:
What you’ll learn about turning referrals into a predictable client acquisition channel
What you’ll learn about using client interviews as high-converting case study content
What you’ll learn about when to prioritize paid ads over organic posting in 2026

Chynna Benton is an Online Business Manager (OBM) and Integrator for creative CEOs who are ready to step out of the weeds and into their true CEO role. As the founder of Byte Bodega, she helps business owners streamline their operations, optimize their teams, and finally get their business running like a well-oiled machine (without being pinged by their team in slack all day).
The CEO's Guide to a Chaos-Proof Business (Freebie): https://www.bytebodega.com/chaosproof-your-business-ebook-download/
Website: https://www.bytebodega.com/
IG: https://www.instagram.com/byte_bodega/

Timestamps:
00:00 – Introduction
01:45 – Integrator vs. Visionary (And Why It Matters for Marketing)
04:20 – The Referral System That Drives Most Revenue
08:05 – Using Social Media as Proof, Not Prospecting
11:30 – Rethinking the Traditional Funnel for Service Providers
15:10 – Case Studies That Sell for You
22:20 – Why Course Creators Are Shifting to Ads

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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She started filming flea markets for fun. One year later? Airbnb licensed her content for a global campaign.

This episode breaks down how documenting what you love can turn into four- and five-figure opportunities — without chasing trends.

Faye Whitaker is the Chief Brand Officer and founder of W Signature, where she helps creatives and entrepreneurs build meaningful brands through visibility, consistency, and storytelling. Her work focuses on building trust online and documenting growth in real time.

Book a 1:1 brand strategy video consultation focused on visibility, positioning, and building trust online. This session is designed for creatives and entrepreneurs who are building in public and want clear, actionable next steps to strengthen their personal brand.

Book here: https://intro.co/fayewhitaker

Follow Faye on Instagram & TikTok: @thefayewhitaker
Learn more about W Signature: https://wsignatureco.com

What You’ll Learn:
What you’ll learn about turning a niche passion into a monetizable media brand
What you’ll learn about using content as a funnel (without asking for emails)
What you’ll learn about attracting silent viewers who convert into high-ticket deals

Timestamps:
00:00 – Introduction
05:32 – Monetizing a Niche Passion
 06:18 – Airbnb Licensing Deal Breakdown
 09:08 – Using Short-Form as a Funnel Strategy
 13:00 – Content as Breadcrumbs (Not Just Posts)
 18:22 – Why Documentation Beats Perfection
 22:00 – How to Start Building Your Personal Brand

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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Why are brands spending millions to miss the point—and what can creators learn from Super Bowl ads and the internet’s obsession with nostalgia? This episode breaks down what actually drives attention, connection, and conversions right now.

What You’ll Learn:
How Super Bowl advertisers often miss the real buyer—and what that means for your targeting
Why nostalgia and simplicity are outperforming overproduced content
How to use repetition, teasers, and cultural moments without burning out your audience

Timestamps:
00:00 – Introduction
01:00 – Why Super Bowl ads aren’t hitting like they used to
03:00 – Who actually makes buying decisions (and why brands miss this)
09:30 – Teasers, repetition, and why “more exposure” works
17:30 – Entertainment vs. education in modern marketing
22:45 – “2026 is the new 2016” trend explained
28:30 – How nostalgia revives brands, careers, and content

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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TikTok’s sale is official — and creators are already feeling the fallout. From zero-view videos to data changes and algorithm chaos, here’s what’s actually happening and how to protect your business before the next platform quake.

What You’ll Learn:
How TikTok’s sale is impacting reach, monetization, and video distribution
What to do when your core platform suddenly stops performing
Why audience ownership matters more than ever (and how to start diversifying now)

Timestamps:
 00:00 – Introduction
 02:10 – TikTok sale explained: what changed and who owns what
 03:45 – New terms, ads data, and what creators should turn off
 06:15 – Zero views, stalled videos, and algorithm instability
 08:30 – Why relying on one platform is a dangerous business move
 11:20 – Algorithm bias, news-heavy feeds, and content control
 15:10 – Creator responsibility, misinformation, and brand integrity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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From “getting rejected on purpose” to comment-bait that actually converts, this episode breaks down why messy, participatory content is winning right now and how to use it to build trust, reach, and sales.

What You’ll Learn:
How challenge-style content pulls audiences into long-term stories instead of one-off posts
Why comment-driven formats outperform “educational” content and how to apply them to your niche
How community-led, slightly unhinged ideas create outsized reach and real revenue

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👯‍♀️ Connect with Us
Michelle Pualani:   / themichellepualani  
Joanna Newton:   / joanna_atwork  

 💪 Work with Us
Work with Michelle: https://michellepualani.com/work-with-me
Work with Joanna: https://www.millennialmktr.com/

🔗 Links
*Build a Successful Online Business Using Kajabi: https://app.kajabi.com/r/2PrVLdwK/t/e...
33 Proven Ways to Drive Massive Traffic to Your Online Business: https://www.concepttocashflow.com/33-...
*10-Day Course Creation Challenge: https://www.millennialmktr.com/a/2147...
Gabriella Carr TikTok Video: https://www.tiktok.com/@gabbies1000nos/video/7590947570210409742?_r=1&_t=ZT-932qIBRx4PX
Videos 2: https://www.tiktok.com/t/ZThjttvNB/
CBS News Segment: https://www.tiktok.com/t/ZThjtp2xB/

Timestamps:
00:00 – Introduction
01:10 – The “Get Rejected” challenge and why process beats polish
03:00 – Turning short-form content into long-term audience investment
07:00 – Real-time case study: growing from zero with challenge hooks
10:30 – Comment bait, drama prompts, and making your audience the star
16:30 – In-person stunts, community virality, and why silly sells
24:00 – Why bold, unconventional marketing outperforms bland consistency

*indicates referral link

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

Big-name creators are canceling flagship offers — and no, it doesn’t mean courses or podcasts are dead. It means the creator economy is shedding outdated models and making room for smarter, simpler ways to grow.

What You’ll Learn:
Why major creators are sunsetting once-iconic offers — and what that signals for 2026
How to avoid panic-pivoting just because a “guru” changed direction
What fulfillment, execution, and client success really mean in the next era of digital business

Timestamps:
00:00 – Introduction
01:00 – The 2026 creator economy reality check
02:15 – Amy Porterfield ends Digital Course Academy
06:40 – Why “figure it out” courses are losing trust
09:30 – The execution gap killing course completion rates
18:45 – Jenna Kutcher ends her podcast — what it actually means
26:50 – Opportunity opens when big players pivot

References & Resources:
Amy Porterfield
Digital Course Academy
Jenna Kutcher
James Wedmore
Marie Forleo
Brendan Burchard
Alex Hormozi
Justin Welsh

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

AI ads are getting louder, funnels are getting messier — and creators are officially over it. Joanna and Michelle break down what’s actually going to work in 2026 (and what’s quietly dying).

What You’ll Learn:
How AI saturation is creating a huge opportunity for human-first creators
Why milestone-based planning beats traditional goal setting (especially if you “fall behind”)
Which digital products, offers, and formats are gaining traction — and which are losing steam

Timestamps:
04:45 – Introduction
04:45 – Why New Year goal-setting keeps setting creators up to fail
06:30 – The milestone mindset that finally gets projects finished
14:45 – AI ads, brand laziness, and the authenticity advantage
23:10 – “Fly-on-the-wall” content and the rise of voyeur-style marketing
27:15 – The slow death of massive async courses
31:40 – Simpler funnels, easier buying, and what customers actually want

References & Resources:
AI-generated ads
Digital memberships
Online communities
In-person retreats
Hannah Louise Poston

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

Still setting vague goals and hoping for the best? This episode breaks down how to plan 2026 with clarity, focus, and momentum—without burnout, shame, or chasing goals that don’t actually move the needle.

What You’ll Learn:
How to reflect on your year using data and intuition to make smarter decisions
How the 80/20 rule reveals what’s actually making you money (and what to cut)
How to turn big goals into action-based plans that actually convert

Timestamps:
00:00 – Why goal setting matters more than ever heading into 2026
01:05 – Why goal setting matters more than ever heading into 2026
05:45 – Reflection first: using data, metrics, and honest self-review
12:10 – The 80/20 rule and cutting what drains your time and revenue
18:40 – Taking inventory of business, health, and personal life
25:55 – Visioning your future identity and life by design
31:20 – Turning goals into 90-day sprints and action-based behaviors

References & Resources:
Pareto Principle (80/20 Rule)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

What do M&M’s, Coca-Cola, Hershey’s Kisses, and John Travolta have in common? Holiday ads that don’t sell hard, but sell feelings—and quietly win wallets through nostalgia, repetition, and cultural timing.

What You’ll Learn:
How top brands use characters, familiarity, and emotion instead of aggressive CTAs
Why repetition and simplicity outperform over-produced content
How AI, nostalgia, and pop culture shape modern brand trust

Timestamps:
00:00 – Introduction
01:15 – Why Character-Driven Branding Works (M&M’s)
07:45 – Celebrity Nostalgia & Instant Attention (Capital One + Grease)
14:30 – Dopamine, Tapping Cards & Emotional Triggers
21:00 – Minimalism & Repetition in Holiday Ads (Hershey’s Kisses)
26:45 – Coca-Cola, AI Commercials & 30 Years of Consistency

References & Resources:
M&M’s Holiday Commercials
Capital One Quicksilver
John Travolta
Hershey’s Kisses Holiday Ad
Coca-Cola “Holidays Are Coming” Campaign
AI-generated advertising

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us Fan Mail

✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

What do McDonald’s pickle fries, Sydney Sweeney’s “great genes” controversy, and Martha Stewart’s Gen-Z renaissance all have in common? They reveal exactly how backlash, rebrands, and authenticity shape what actually sells in 2025.

What You’ll Learn:

• Why scarcity marketing still works—even when customers hate the product
• How public backlash impacts brand deals (and the real lesson from the Sydney Sweeney fallout)
• The shift from celebrity influence to micro-influence and how small creators are quietly winning

⏱️ Timestamps

00:00 – Introduction
02:58 – Why McDonald’s Grinch Meal “sold out” even as everyone complained
 06:40 – Backlash vs. brand collabs: which one actually drives sales?
 09:15 – Scarcity, perceived value & the psychology behind selling digital products
 19:45 – Sydney Sweeney x American Eagle: the fallout, the apology, and the Martha Stewart pivot
 33:12 – Is the celebrity-endorsement era dying?
 39:10 – Why micro-influencers outperform macro stars (and what this means for your niche)
 46:20 – The YouTube pivot and why long-form, search-driven content is the future

📚 References & Resources

• McDonald’s Grinch Meal
• Martha Stewart
• Scooter Braun
• Snoop Dogg
• 75 Hard
• Steven Bartlett
• Diary of a CEO

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com